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All Journal Jurnal Ekonomika Dan Bisnis Jurnal Ekonomika Manajemen Dan Bisnis
Umroh, Siti Badiatul
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Economics, Econometrics & Finance Education

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Analisis Rantai Nilai Kopi untuk Meningkatkan Nilai Tambah Petani Kopi di Kecamatan Paguyangan Brebes Umroh, Siti Badiatul; sutarmin, sutarmin; Nurmeilinda, Kharisma; Purwanti, Eri Nanda Dewi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1968

Abstract

The current coffee potential in Brebes Regency has not been accompanied by high income for coffee farmers. This is because farmers' knowledge of how to maintain coffee plants is still very low, farmer organizations are weak and government support is limited. Until now, coffee has not been considered a crop of strategic importance. The purpose of this study was to identify coffee commodity resources, analyze the value chain and determine cost drivers. This study used a mixed research approach of both qualitative and quantitative research. The qualitative research approach was to answer the research questions posed. Quantitative research in this study is to calculate the cost value of each process activity in coffee processing. Based on the value chain analysis, the determinants of downstream coffee processing products are greenbean processing, roasting and grinding. Greenbean processing is able to add value by 47.5% for robusta type and 71.47% for arabica coffee type. While roasting and grinding activities are able to increase the added value by 65.36% for robusta type and 85.12% for arabica type.
Peran Moderasi Green Concern dan Environment Knowledge Pada Pengaruh antara Greenwashing Perception Terhadap Green Purchase Intention Umroh, Siti Badiatul; ., Sutarmin; Amalia, Rizky
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3654

Abstract

This research explores the influence of greenwashing, environmental knowledge, and green awareness on consumers’ intentions to buy eco-friendly products, while also assessing whether environmental knowledge and green awareness function as moderating variables. Employing a quantitative design, the study gathered data through a survey of 100 Coca-Cola consumers selected using purposive sampling. SmartPLS was used to examine validity, reliability, and the relationships among the constructs. The results indicate that greenwashing does not have a significant impact on green purchase intention, whereas environmental knowledge and green awareness show a positive and significant effect. The analysis also reveals that green awareness moderates the relationship between greenwashing and green purchase intention, while environmental knowledge does not demonstrate a meaningful moderating effect. In general, the study highlights the importance of consumers’ environmental understanding and awareness in supporting sustainable consumption and stresses the need for greater transparency in green marketing practices.
Co-Authors ., Sutarmin Nurmeilinda, Kharisma Purwanti, Eri Nanda Dewi Rizky Amalia Sutarmin Sutarmin, Sutarmin