Garuda - Garba Rujukan Digital

Strategi Pemasaran Inovatif Bagi Wirausaha di Era Digital Mansur, Agung Hidayat; Ramayani, Indah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.978

Digital marketing strategies play an important role in shaping entrepreneurial success in the dynamic landscape of the digital age. This research aims to find out innovative marketing strategies that can be used by entrepreneurs in the digital era. This research uses bibliometric analysis to systematically explore and synthesize the existing literature on digital marketing strategies and entrepreneurial success. Scopus' various databases are used to compile a comprehensive dataset of peer-reviewed articles published between 1993 and 2023. The analysis includes descriptive statistics, co-authorship networks, citation patterns, and keyword co-emergence, with particular emphasis on the intersection between digital marketing and entrepreneurial success. Key findings include prominent authors and their influential works, thematic groups, and the distribution of terms in the literature. Important themes explored include digital entrepreneurship, the digital economy, entrepreneurship education, and the transformative impact of digital technology on the entrepreneurial ecosystem. This research contributes to a nuanced understanding of the current state of knowledge in the field and identifies gaps and opportunities for future research. The insights gained from this analysis can inform academics and practitioners in optimizing digital marketing strategies for entrepreneurial success in the contemporary digital landscape

Strategi Bisnis Bagi Hasil Ternak Kambing Dari Fase Kehamilan"Studi Kasus Desa Tapango Barat Kecamatan Tapango Burhanuddin , Burhanuddin; Alwi , Muhammad; Ramayani, Indah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1259

The analysis method used in this study is qualitative descriptive analysis with a case study approach to describe the practice of the sharecropping system for pregnant goats in Tapango Barat Village, Tapango District, Polewali Mandar Regency. This study aims to understand how the sharecropping system, based on local wisdom, works by relying on trust and social solidarity between goat owners and livestock managers. Data was collected through observation and in-depth interviews with goat owners, livestock managers, and local community leaders. The research findings show that this sharecropping system consists of three main models: equal profit-sharing, giving the first goat kid to the investor, and giving the first goat kid to the manager. Despite the absence of formal contracts, this practice operates effectively due to strong social relationships and trust values prevalent in the community. Additionally, the system maintains social balance and avoids inequalities in profit distribution. This study links the sharecropping system with Granovetter’s concept of embedded economy and Scott’s moral economy, which emphasize the importance of social relationships and justice in traditional economic activities. Overall, this study shows that the community-based economic practice in Tapango Barat Village is a sustainable economic model, which can serve as an example for other regions to create fairer welfare based on local wisdom.

The Impact Of Community Responses Toward Unlabeled Halal Peyek Crackers In The Wonomulyo Market Complex Febrianti, Lisma; Ramayani, Indah; Asrandi , Asrandi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1733

This study aims to examine public responses toward "kerupuk peyek" (a traditional Indonesian cracker) sold without halal certification and to analyze its impact on purchasing decisions in the Wonomulyo Market Complex, Polewali Mandar Regency. The sale of peyek products without a halal label in traditional markets has raised doubts among some consumers, yet the product remains in demand. This research employs a descriptive qualitative approach with data collection methods including direct observation, in-depth interviews with 50 informants, and visual documentation. Informants were selected based on criteria such as productive age, traditional product consumption habits, and residence near the market. The findings indicate that public responses fall into four main categories: trustful, indifferent, doubtful, and unconcerned. Despite varied responses, all informants continued to purchase and consume the unlabeled peyek. This indicates that halal labeling is not the primary determinant of purchasing decisions, especially in traditional markets characterized by strong social and cultural values. The most influential factors include trust in sellers, long-standing consumption habits, affordable prices, and product taste. This study reveals that social values—such as close relationships between sellers and buyers and collective trust in local products—are more influential than formal considerations like halal certification. Thus, the research contributes to a deeper understanding of Muslim consumer behavior in rural areas and recommends educational and community-based approaches to increase awareness about the importance of halal labeling.

Strategi Pemasaran Inovatif Bagi Wirausaha di Era Digital Mansur, Agung Hidayat; Ramayani, Indah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.978

Digital marketing strategies play an important role in shaping entrepreneurial success in the dynamic landscape of the digital age. This research aims to find out innovative marketing strategies that can be used by entrepreneurs in the digital era. This research uses bibliometric analysis to systematically explore and synthesize the existing literature on digital marketing strategies and entrepreneurial success. Scopus' various databases are used to compile a comprehensive dataset of peer-reviewed articles published between 1993 and 2023. The analysis includes descriptive statistics, co-authorship networks, citation patterns, and keyword co-emergence, with particular emphasis on the intersection between digital marketing and entrepreneurial success. Key findings include prominent authors and their influential works, thematic groups, and the distribution of terms in the literature. Important themes explored include digital entrepreneurship, the digital economy, entrepreneurship education, and the transformative impact of digital technology on the entrepreneurial ecosystem. This research contributes to a nuanced understanding of the current state of knowledge in the field and identifies gaps and opportunities for future research. The insights gained from this analysis can inform academics and practitioners in optimizing digital marketing strategies for entrepreneurial success in the contemporary digital landscape

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