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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Social Science Studies
Sugiarti Ramadhan, Tri
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Economics, Econometrics & Finance Education Social Sciences Other

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The Strategy Analysis of Village-Owned Enterprises (BUMDesa) in Business Development Efforts : - Sugiarti Ramadhan, Tri; Mukhlis , Imam; Noviarakhman Zagladi , Arief
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

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Abstract

T Research Aims: The aim of the research is to find out the business competitive strategy in order to maintain business existence in the face of the rise of companies around the Mekar Jaya BUMDesa. Design/methodology/approach: Primary data collection was carried out through in-depth interviews with the information in this study. Secondary data was obtained through literature study, research journals, general description of BUMDesa Mekar Jaya Ngawonggo Village. The research method used is a qualitative descriptive analysis method. The analytical method used is SWOT analysis, IFE matrix, EFE matrix, and SWOT matrix. Research Findings: The results of the IFE and EFE matrices show that the BUMDesa quadrant position is in Quadrant I. This position shows that the profitability is very high BUMDesa has opportunities and strengths to take advantage of existing association opportunities. The recommended strategy is that human resources must be applied even better. Based on the results of this research, the SWOT analysis and the development of strategies implemented can support the welfare of the people of Ngawonggo Village. Theoretical Contribution/Originality: The theoretical contribution of this research lies in its innovative amalgamation of conventional business strategy frameworks with a tailored analytical model designed to capture the intricate dynamics of Village-Owned Enterprises (BUMDesa).
Monetization of Tiktok Affiliate Marketing on Customer Engagement of Skin Care Products: A Halal Social Media Perspective Rose Rachmadi, Kartika; Sugiarti Ramadhan, Tri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2916

Abstract

Halal industry is not only in products such as food, drinks or products that can be consumed directly, but also in the use of social media. The content available on social media, in this case TikTok, is not only content in entertainment packaging but also marketing a product. Skin care products are no exception. There is content that has been created by affiliates on TikTok to attract consumers to make purchases. This study provides findings on how halal social media in moderating the relationship between tiktok affiliates and the number of consumers interested in skin care products. The implication is that, for business actors, investing in social media, especially to make their products in accordance with Islamic sharia, will provide benefits, especially so that Muslim consumers can choose or buy these products. As for the research conducted, it was found that In the model, the results of the analysis show findings that the determinants of consumer intention to purchase halal cosmetic products are significantly influenced through all variables, namely Tiktok Affiliate Marketing, Custoner Engagement, and Halal Social Media where all the hypotheses proposed are proven to fulfill the initial hypothesis proposed.
Co-Authors Arief Noviarakhman Zagladi Imam Mukhlis Rose Rachmadi, Kartika