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Analisis SWOT Dalam Strategi Sales Call Pada Sales Dan Marketing Department Di Hotel All Seasons Jakarta Thamrin Maulidasari, Diyan; Asmawih; Kurniawati, Rina; Ritasari, Rd Rita; Mahaditia, Aji
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.356

Abstract

Tujuan: Dalam penelitian ini, diulas mengenai strategi sales call terhadap tingkat hunian kamar di Hotel All Seasons Jakarta Thamrin, yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana kekuatan, kelemahan, peluang dan ancaman strategi sales call. Strategi dari sales call ini memiliki kekuatan, kelemahan dari dalam, serta peluang dan ancaman dari luar yang disajikan hasilnya dalam Teknik pengolahan data SWOT yang terdiri atas Matrik IFAS dan EFAS. Berdasarkan analisis diketahui posisi All Seasons Jakarta Thamrin saat ini berada pada kuadran I yaitu posisi strategi Growth atau pertumbuhan agresif dengan skor IFAS 1.09 dan skor EFAS 0.59.Metode: Metode pada penelitian ini dilakukan secara kualitatif deskriptif, penentuan sampel penelitian dilakukan dengan menggunakan purposive sampling dengan jumlah responden sebanyak 4 orang yang diambil secara sengaja. Produk yang dijual adalah kamar, meeting package, dan banquet product. Skill yang dikuasai adalah Communication skill, Public Speaking, Analytical Skill dan Negotiate Skill untuk menciptakan win-win solution antara tamu dengan hotel.Implikasi: Harga yang dinegosiasikan selama kegiatan sales call bisa menjadi peluang atau ancaman. Harga permintaan bisa diatas contract rate, namun bisa juga menjadi ancaman karena permintaan harga yang terlalu rendah, serta perlu meningkatkan promosi serta iklan dan mengambangkan social media sebagai sarana promosi untuk menjamin kenyamanan, keuntungan dan fleksibilitas memesan kamar hotel secara langsung kepada salesman.
The Implementation of Fire Disaster Mitigation at Harris Vertu Hotel Jakarta Rina Kurniawati; Aji Mahaditia; M.Rizka Galang Y
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.344

Abstract

Purpose: This research aims to find out and explain how the Harris Vertu Jakarta hotel is implemented in dealing with disasters that are likely to occur, especially fire disasters, disasters are something that cannot be predicted, and knowing how to deal with disasters is one of the skills that is needed in the hotel industry. because it is an obligation to make hotels safe from the threat of disasters, there are three types of disasters, natural disasters, non-natural disasters, and social disasters. In this research, researchers will conduct research related to non-natural disasters at the Harris Vertu hotel, namely fire disasters. Reseach metods: This study used qualitative-descriptive research techniques that used observation, interviews, and documentation to collect data. The samples of this study is HR Director, Chief Security, and Chief Engineer. Then the results of the data collected will be described descriptively. Result and discussion: The haris Vertu Hotel Jakarta has prepared the staffs to face disasters from the first day the staff worked at the Harris Vertu hotel where on the first day of work they were immediately given a full day of training, usually the training is given by HRD about hotel brands, executive chefs about hygiene, Chief Security about how to respond to disasters. In addition to the training provided on the first working day of the Harris Vertu hotel, it is also routine to conduct training every three months on how to deal with disasters if at any time they occur at the Harris Vertu hotel, things to do when disasters occur and how to use the tools used to deal with disasters.Harris Vertu Hotel also routinely conducts simulations every four months for all its staff, in the simulation each staff is given the opportunity to use all the equipment used to deal with disasters, besides that Hrris Vertu hotel also collaborates with outside parties to carry out this simulation, such as by ambulance, and fire department. Implication: This study focuses to answer the following questions: 1) How does Harris Vertu Hotel prepare for natural disasters, 2) How does Harris Vertu Hotel prepare its staff to face natural disasters.   Keywords: Hotel, Fire, Non-natural Disaster, Disaster Mitigation