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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Asmawih
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Analisis Pengaruh Harga Kamar Terhadap Penjualan Kamar Di Montigo Resorts Nongsa, Batam Adeline Tania; Asmawih
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This thesis is done in order to find out the room rate variation that will affect the room sales in a hotel. Therefore, the writer would like to examine the problems regarding the room rates offered by Montigo Resorts Nongsa which is have any affect to the room sales in Montigo Resorts Nongsa, Batam. The problem identification that could be found in this research is: How the influence of room rates on room sales at Montigo Resorts Nongsa, Batam and how the effect of the room rates towards the room sales at Montigo Resorts Nongsa, Batam. The research purposed to be achieved through this research are: to find out how the influence of the room rates on the level of room sales at Montigo Resorts Nongsa, Batam also to find out how big the influence of the room rates towards room sales at Montigo Resorts Nongsa, Batam. This test was conducted at Montigo Resorts Nongsa, Batam, with a total population of 50.680 guest and a sample size of 100 respondents. Based on the results of research conducted that the hypothesis that stated there is a positive and significant connection between room rates towards room sales at Montigo Resorts Nongsa, Batam could be proved. The results of the linear regression summary output model is the coefficient of determination (R square) of 0.8711 or 87,1%, it shows that the dependent variable (room occupancy rate) are influenced by independent variables (room rates), while the remaining 12,9% is explained by other variables outside the tested variable in this research. R value of 0.933 (a), indicating that the magnitude of the strong positive relationship between room rates towards room occupancy rate. Seen in the coefficients column of room rate models, there is a sig value of 0.000 whose value is smaller than the probability value of 0.05 (sig. 0.000 < 0.05) and a positive t value of 25.711 and tcount > ttable with a significance level of 5% (25.71 > 1.985, indicating that the room rates variable have a positive and significant relationship towards room sales variable. Advice that could be given by the writer in this research are: The hotel must maintain the quality of products and services provided in order to maintain the level of satisfaction of guests who come to stay for the first time or guests who come to stay again also the hotel should maintain the room rates so that the room sales is maintained or increased stability.
Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
Persepsi Pengunjung Terhadap Kualitas Makanan Di Cilalula Coffe Dan Eatery Pamulang Asmawih; Yenny, Marya; Wahyuni, Nenny; Yaasir, Muhammad Hilmi
Jurnal Sains Terapan Pariwisata Vol. 7 No. 2 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i2.335

Abstract

Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Food is one of the basic needs in everyday life to support human life, maintain health, increase intelligence, and work productivity. Quality is not only found in services or goods but also food. The selection of raw materials is very influential in producing quality food. This study aims to determine how visitors perceive Cilalula Coffee & Eatery Pamulang. The sample used is a quota sampling technique obtained through consumers of Cilalula Coffee & Eatery Pamulang; the author examines consumers who came in January - June 2020; there are 2,668 data, with the data collection method using a questionnaire. This research is a case study using quantitative descriptive analysis. The sample used was 96 respondents from the entire population. Process the data using statistics with SPSS program tools; the results of data analysis from 9 indicators consisting of 27 quality statements of all statements that dominate food selection in each word.
Analisis SWOT Dalam Strategi Sales Call Pada Sales Dan Marketing Department Di Hotel All Seasons Jakarta Thamrin Maulidasari, Diyan; Asmawih; Kurniawati, Rina; Ritasari, Rd Rita; Mahaditia, Aji
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.356

Abstract

Tujuan: Dalam penelitian ini, diulas mengenai strategi sales call terhadap tingkat hunian kamar di Hotel All Seasons Jakarta Thamrin, yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana kekuatan, kelemahan, peluang dan ancaman strategi sales call. Strategi dari sales call ini memiliki kekuatan, kelemahan dari dalam, serta peluang dan ancaman dari luar yang disajikan hasilnya dalam Teknik pengolahan data SWOT yang terdiri atas Matrik IFAS dan EFAS. Berdasarkan analisis diketahui posisi All Seasons Jakarta Thamrin saat ini berada pada kuadran I yaitu posisi strategi Growth atau pertumbuhan agresif dengan skor IFAS 1.09 dan skor EFAS 0.59.Metode: Metode pada penelitian ini dilakukan secara kualitatif deskriptif, penentuan sampel penelitian dilakukan dengan menggunakan purposive sampling dengan jumlah responden sebanyak 4 orang yang diambil secara sengaja. Produk yang dijual adalah kamar, meeting package, dan banquet product. Skill yang dikuasai adalah Communication skill, Public Speaking, Analytical Skill dan Negotiate Skill untuk menciptakan win-win solution antara tamu dengan hotel.Implikasi: Harga yang dinegosiasikan selama kegiatan sales call bisa menjadi peluang atau ancaman. Harga permintaan bisa diatas contract rate, namun bisa juga menjadi ancaman karena permintaan harga yang terlalu rendah, serta perlu meningkatkan promosi serta iklan dan mengambangkan social media sebagai sarana promosi untuk menjamin kenyamanan, keuntungan dan fleksibilitas memesan kamar hotel secara langsung kepada salesman.
Characteristics Analysis of Glamping Visitors in The Covid-19 Pandemic (Case Study on Glamping Lakeside Rancabali) Baskoro Harwindito; Asmawih; Armand; Hady Chandra Kurniawan4; Michelle Angel
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.346

Abstract

Purpose: The purpose of this study was to determine the analysis of the characteristics of glamping visitors during the covid-19 pandemic at Glamping Lakeside Rancabali. Research metods: In obtaining the desired research results, this study used descriptive research methods with a quantitative approach, and purposive sampling through questionnaires. Result and discussion: The results of this study indicate that in general the analysis of the characteristics of glamping visitors is seen from positive environmental, personal, and social factors on a trip or vacation to Glamping Lakeside Rancabali. Implication: In this study, it can be concluded that the gender of the respondents, both male and female, is 42 (male) and 33 (female), the age characteristics of Glamping Lakeside Rancabali visitors are dominated by young adults, namely 21-30 years, from the province and domiciled in DKI Jakarta, the most recent education attained by the most respondents is the respondent with a high school education level, the income or income of the most respondents is the respondent with an income of IDR 2,500,000 – IDR 3,500,000. The results of the CHAID analysis obtained by researchers are the dependent variable used in this study, namely public transportation, while for the independent variables (free) used are 10 other indicators. The conclusion obtained is that the chi-square test is h0 rejected, which means that the dependent and independent variables have a relationship.   Keywords: Glamorous Camping, Guest Characteristics, Covid-19 Pandemic
SWOT Analysis In Strategy Sales Call on Sales and Marketing Department At The Hotel All Seasons Jakarta Thamrin Asmawih; Daniel Stephanus Limidy; Sahlan Toro; Tobaroni; Diyan Maulidasari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.257

Abstract

Purpose: This research reviews the sales call strategy on the room occupancy rate at the All-Seasons Jakarta Thamrin. The process of this sales call has strengths, weaknesses from within, and opportunities and threats from outside, which are presented in the results of the SWOT data processing technique consisting of IFAS and EFAS Matrix. Based on the analysis, it is known that the position of All Seasons Jakarta Thamrin is currently in quadrant I, namely the part of the Growth strategy or aggressive growth, with an IFAS score of 1.09 and an EFAS score of 0.59. Thamrin Hotel. This research aims to discover the sales call strategy's strengths, weaknesses, opportunities, and threats. Research methods: This research uses a descriptive research method Qualitative. To answer the problems encountered by collecting data. This is done by describing or describing the data that has been collected. The process of determining the sample was carried out by using purposive sampling with four respondents who were taken randomly. The products offered are rooms, meeting packages, and products. The skills mastered are communication, Public Speaking, analytics, and negotiations to create win-win solutions between guests and hotels. Result and discussion: This research shows that the room occupancy rate sales call at Hotel All Seasons Jakarta Thamrin has good internal strength and opportunities externally to seize the existing market. Although it still requires more teams to support operations. Apart from having a millennial concept, this hotel is also located in a strategic business district, department stores, and tourist attractions in downtown Jakarta. Prices negotiated during sales call activity can be an opportunity or a threat. Implication: Prices negotiated during sales call activity can be an opportunity or a threat. The asking price can be above the contract price. However, it can also be a threat because the asking price is higher than the standard room price that has been determined, and it is necessary to increase promotion and advertising and develop social media as an advertising tool to ensure comfort, profit, and flexibility of booking hotel rooms to salespeople.   Keywords: Hotel, Occupancy, Sales Call, Strategy.
Optimizing The Integrity of The Golfpress in Providing Services at Sentul Highland Golf Club Heru Suheryadi; Imas Masriah; Anisa Pangestika; Asmawih; Nuryadina August Rini
International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i2.528

Abstract

Purpose: This study explores the essential role of caddy integrity in optimizing customer service at Sentul Highlands Golf Club. The research focuses on the competencies, attitudes, and responsibilities required to deliver excellent service and enhance customer loyalty. Research methods: This study employs a descriptive qualitative approach, with data collection techniques including observation, in-depth interviews, and documentation. The primary informant is the golf course operations supervisor. The data were analyzed through data reduction, presentation, and conclusion drawing. Result and discussion: The findings indicate that caddy integrity comprises three leading indicators: honesty, trustworthiness, and responsibility. High levels of integrity significantly impact service quality, ensuring a comfortable playing experience for customers and maintaining the company's professional image. Optimization efforts include regular briefings, performance evaluation forms, periodic integrity training, and monthly assessments. Implication: These findings highlight the importance of field management in strengthening a culture of integrity among caddies through continuous training, evaluation, and coaching. Such efforts are a strategic approach to maintaining service quality in the competitive golf industry.
STRATEGI PENGEMBANGAN HERITAGE HOTEL BERBASIS BUDAYA JAWA SEBAGAI REPRESENTASI PARIWISATA BERKELANJUTAN (STUDI KASUS KUSUMA SAHID PRINCE HOTEL, SOLO) Kusumastuti, Sendang; Suci Sandi Wachyuni; Rina Kurniawati; Asmawih
Jurnal Sains Terapan Pariwisata Vol. 10 No. 3 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i3.544

Abstract

ABSTRACT: Sustainable tourism is a crucial concept in developing the tourism industry, as it not only boosts the local economy but also preserves culture and the environment. In this context, heritage hotels emerge as a form of accommodation that can blend cultural heritage with the needs of modern travelers. This study aims to explore the strategies for developing heritage hotels based on Javanese culture to represent sustainable tourism, with a case study on the Kusuma Sahid Prince Hotel in Solo. This research employs a qualitative approach with a case study method. Data was collected through interviews with relevant stakeholders, direct observations, and document analysis. The findings indicate that the Kusuma Sahid Prince Hotel has successfully integrated Javanese cultural values into its design, services, and tourism programs. The main strategies implemented include the preservation of traditional architecture, the utilization of local arts and crafts, and the development of cultural tourism programs that involve the local community. Additionally, the hotel practices sustainable tourism by implementing environmentally friendly management and community empowerment initiatives. This study concludes that the development of heritage hotels based on Javanese culture not only serves as a means of preserving cultural heritage but also as a model for sustainable tourism that provides economic and social benefits to the local community. These findings can serve as a reference for the development of other heritage hotels in Indonesia, encouraging the integration of local culture into sustainable tourism concepts. Purpose: This research aims to formulate a development strategy for Kusuma Sahid Prince Hotel (KSPH) as a heritage hotel that integrates Javanese cultural values in its operations and services so that it remains relevant in the midst of global competition. Knowing the role of KSPH in supporting sustainable tourism in Surakarta City and identifying the challenges faced by KSPH in competing with modern accommodation. Research Methods: This research uses a descriptive qualitative method with cultural theme analysis to understand the social meaning at Kusuma Sahid Prince Hotel Solo. Data were collected through interviews, intercept surveys, and literature studies. Interviews were conducted in a semi-structured manner with the help of notes, cameras, and recorders. Data consisted of primary and secondary sources, both internal and external. Implication: This research contributes theoretically to the development of literature on culture-based tourism and provides practical implications in the form of strategic guidelines for hotel managers, local governments, and other stakeholders. Keywords: strategies, heritage hotels, Javanese, sustainable tourism
Studi Kelayakan Bisnis Es Teler Candu Sentul Wahyuni, Nenny; Asmawih; Reza Imani Syawal; Ni Made Dwiyana Rasuma Putri; Thasya Ayunda Putri
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.474

Abstract

Tujuan penelitian ini ntuk mengetahui tingkat kelayakan pengembangan usaha Es Teler Candu Sentul apabila dilihat dari aspek keuangan. Metode pengumpulan data dalam penelitian ini adalah melalui wawancara, kuesioner, studi tabel, dan data historis dari laporan keuangan perusahaan. Menganalisis pasar dan segmen pemasaran menggunakan Kekuatan, Kelemahan, Peluang, Ancaman (SWOT), Segmen, Target dan Analisis Pasar. Analisis aspek hukum, Analisis aspek manejemen, Analisis aspek lingkungan, Analisis aspek keuangan, dilakukan dengan menentukan lokasi, struktur, peralatan dan SOP. Analisis aspek manajemen dan sumber daya manusia, yaitu struktur organisasi dan pengelolaan sumber daya manusia. Kemudian menganalisis aspek finansial yaitu kebutuhan investasi awal, analisis laporan keuangan dan analisis investasi menggunakan PP, NPV, IRR, dan analisis skenario. Hasil penelitian menunjukkan bahwa rencana pengembangan perusahaan Es Teler Candu Sentul dinyatakan layak untuk di jalankan atau di kembangkan jika mempertimbangkan aspek penjualan dan pemasaran, aspek hukum, aspek teknis dan teknis, manajemen dan sumber daya manusia, serta aspek finansial. Hasil analisis kelayakan pada aspek pasar dan pemasaran, aspek teknik dan teknologi dan aspek manajemen dan operasional menunjukkan bahwa usaha Es Teler Candu Sentul ini layak untuk dilaksanakan. Berdasarkan analisis aspek finansial menunjukan nilai NPV positif Rp.3.139.000.- Nilai IRR 1,05% dimana nilai ini lebih besar dari nilai investasi perbankan, Net B/C 1,05%, BEP Produk sebesar 9.082 cup atau BEP nilai sebesar Rp. 60.547.- dan PBP 3,72 yang berarti usaha ini sudah dapat menutup biaya investasi awalnnya sebelum umur usaha berakhir selama 3 tahun 8 bulan 7 hari. Semua hasil perhitungan pada analisis finansial juga menunjukan bahwa usaha ini layak untuk dijalankan.
Co-Authors Adeline Tania Anisa Pangestika Armand Baskoro Harwindito Bella Marsha Daniel Stephanus Limidy Diyan Maulidasari Hady Chandra Kurniawan4 Heru Suheryadi Kusumastuti, Sendang Mahaditia, Aji Maulidasari, Diyan Michelle Angel Ni Made Dwiyana Rasuma Putri Novi Handayani Nuryadina August Rini Reza Imani Syawal Rina Kurniawati Ritasari, Rd Rita RR. Ella Evrita Hestiandari Sahlan Toro Solly Aryza Suci Sandi Wachyuni Thasya Ayunda Putri Tobaroni Wahyuni, Nenny Yaasir, Muhammad Hilmi Yenny, Marya