Rahmadani, Diyah Ayu
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Pengaruh Price Discount, Online Customer Review, Dan Voucher Gratis Ongkos Kirim Terhadap Impulse Buying Pengguna Shopee Live (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Rahmadani, Diyah Ayu; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of e-commerce in Indonesia is getting faster and creating more competitive competition between e-commerce. Strategies and feature innovations are often made to improve the shopping experience, one of which is live streaming shopping. Currently, live streaming shopping is the latest and most popular trend in online shopping. Shopee Live is the live streaming shopping feature that is most often used by Indonesians. The purpose of this study was to determine and analyze the effect of price discounts, online customer reviews, and free shipping vouchers on impulse buying of Shopee live users. This type of research is explanatory research using a quantitative approach. Sampling was conducted on students of the Faculty of Economics and Business, Islamic University of Malang using the Malhotra formula so that a sample of 75 respondents was obtained. This research method uses multiple linear regression analysis with SPSS 25 analysis tools. The results showed that partially price discounts, online customer reviews, and free shipping vouchers have a positive and significant effect on impulse buying. Simultaneously price discounts, online customer reviews, and free shipping vouchers have an effect on impulse buying. Keywords: Price Discount; Online Customer Review; Free Shipping Voucher; Impulse Buying
Pengaruh Pajak PBB-P2 dan BPHTB Terhadap Penerimaan Pajak Daerah di UPPPD Kecamatan Cilincing Jakarta Utara Rahmadani, Diyah Ayu; Karlina, Eulin
Jurnal Ekonomi Bisnis Antartika Vol. 1 No. 1 (2023): Juni 2023
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v1i1.79

Abstract

Penelitian ini di lakukan di Unit Pelayanan Pemungutan Pajak Daerah Kecamatan Cilincing. Dengan fenomena yang terjadi dimana dari 8 sektor pajak di Unit Pelayanan Pemungutan Pajak Daerah Kecamatan Cilincing, pajak bumi dan bangunan perdesaan dan perkotaan dan pajak bea perolehan hak atas tanah dan bangunan merupakan pajak yang berkontribusi paling besar terhadap penerimaan pajak daerah jika dibandingkan dengan sektor pajak lainnya. Tujuan dari penelitian ini adalah mengetahui pengaruh pajak bumi dan bangunan perdesaan dan perkotaan dan pajak bea perolehan hak atas tanah dan bangunan terhadap penerimaan pajak daerah kecamatan Cilincing. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dan menggunakan data sekunder yaitu jumlah penerimaan pajak bumi dan bangunan perdesaan dan perkotaan dan pajak bea perolehan hak atas tanah dan bangunan periode 2018-2022. Hasil dari penilitian ini menunjukkan bahwa jika dianalisis secara terpisah PBB-P2 dan BPHTB berpengaruh signifikan terhadap penerimaan pajak daerah dengan nilai signifikansi kurang dari 0,05 yaitu sebesar 0,00 (PBB-P2) dan 0,00 (BPHTB). Jika dianalisis secara simultan keduanya memiliki signifikansi 0,00 < 0,05 yang berarti bahwa keduanya berpengaruh secara signifikan terhadap pajak daerah.   This research was conducted at the Cilincing District Regional Tax Collection Service Unit. With the phenomenon that occurs where from 8 tax sectors in the Cilincing District Regional Tax Collection Service Unit, rural and urban land and building tax, and land and building acquisition duties tax, are the taxes that contribute the most to local tax revenue when compared to other tax sectors. The purpose of this study is to determine the effect of rural and urban land and building tax and land and building acquisition duty tax on local tax revenue in Cilincing sub-district. The method used in this research is quantitative descriptive method and uses secondary data, which is the total of revenue from rural and urban land and building tax and tax on acquisition of land and building rights for the period 2018-2022. The results of this study indicate that if analyzed, separately PBB-P2 and BPHTB have a significant effect on local tax revenue with a significance value of less than 0.05, that is, 0.00 (PBB-P2) and 0.00 (BPHTB). If analyzed simultaneously both have a significance of 0.00 < 0.05 which means that both have a significant effect on local taxes.