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Bastomi, Mohammad
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Economics, Econometrics & Finance

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Pengaruh Pengetahuan Kewirausahaan, Efikasi Diri, Karakter Wirausaha dan Literasi Digital Terhadap Minat Berwirausaha Menggunakan E-Commerce (Mahasiswa Aktif Perguruan Tinggi di Kota Malang) Ngatiningsih, Tuti Khoiriyah; Mardani, Ronny Malavia; Bastomi, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the influence of entrepreneurial knowledge, self-efficacy, entrepreneurial character, and digital literacy on interest in entrepreneurship using e-commerce among active university students in Malang City. The sample used in this research was 90 respondents using purposive sampling technique. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. The data test used is partial hypothesis testing (t test). The results of this research show that partially (t test) the entrepreneurial knowledge variable has a significant effect on interest in entrepreneurship using e-commerce among active university students in Malang City, the self-efficacy variable has no significant effect on interest in entrepreneurship using e-commerce among active university students in Malang City, the entrepreneurial character variable has a significant effect on interest in entrepreneurship using e-commerce among active university students in Malang City and the digital literacy variable has a significant effect on interest in entrepreneurship using e-commerce among active university students in Malang City. Keywords: Entrepreneurship Knowledge, Self-Efficacy, Entrepreneurial Character and Digital Literacy
Pengaruh Inovasi Desain, Diferensiasi Produk Dan Ekuitas Merek Terhadap Keputusan Pembelian Laptop Merek Asus (Studi Kasus Mahasiswa Universitas Islam Malang) Ramadhani, Angga; Wahono, Budi; Bastomi, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of design innovation, product differentiation and brand equity on purchasing decisions for Asus brand laptops. The independent variables in this study are design innovation, product differentiation and brand equity while the dependent variable is purchasing decisions. This study uses quantitative research. This study is a primary study using a questionnaire, the respondents are students of the Islamic University of Malang. This study uses a Likert scale as a method of collecting data. The respondents used were 80 students. It can be seen that the results of this study are that the design innovation variable has a positive and significant effect on purchasing decisions (0.000 <0.05), the product differentiation variable does not affect decisions of purchasing (0.783> 0.05) and brand equity variable has a significant effect on  the purchasing decisions (0.049 <0.05). Keywords: Design Innovation, Product Differentiation, Brand Equity, Purchasing Decisions, Asus, Laptops.
Co-Authors Ngatiningsih, Tuti Khoiriyah Ramadhani, Angga Ronny Malavia Mardani