Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Oktaviyanti, Vara
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing, Online Customer Review, Price Discount Terhadap Keputusan Pembelian Produk Di Hampers_Quu Mojosari Mojokerto Oktaviyanti, Vara; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze and evaluate the effect of digital marketing, online customer reviews, and discounts on purchasing decisions simultaneously and partially at Hampers_Quu Mojosari Mojokerto. this research uses a quantitative approach. A total of 80 people participated in this activity. validity and reliability tests were conducted to measure the performance of research questions as data collection tools. In addition, this study uses normality test, heteroscedasticity test, multicollinearity test, F test, R2 test and t test. The results of this study indicate that digital marketing, online customer reviews, and discounts simultaneously and partially have a positive and significant effect on purchasing decisions. Keywords: digital marketing, online customer review, price discount and purchasing decisions.
Co-Authors Amin, Muhammad Sirojuddin Siti Asiyah