Adhim, Mohammad Fauzil
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Pengaruh Citarasa, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Rokok Gudang Garam Surya (Studi Kasus pada Konsumen Rokok di Kabupaten Situbondo) Adhim, Mohammad Fauzil; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Research on the Influence of Flavor, Product Quality and Brand Image on the Decision to Purchase Gudang Garam Surya Cigarettes (Case Study of Cigarette Consumers in Situbondo Regency) aims to determine and test the factors that influence consumers' decisions to purchase Gudang Garam Surya cigarettes including taste, product quality and image brand. The population of this study consisted of 75 smoker respondents in Situbondo Regency. In this research, a purposive sampling method was used for sampling. Primary data collection in this research used Google forms. The test uses multiple linear regression analysis using the SPSS version 29 application. The further impact of this exploration shows that taste, product quality and brand image simultaneously influence purchasing decisions. Meanwhile, the taste and quality of the product partially influence purchasing decisions, while brand image does not partially influence purchasing decisions. Keywords: Taste, Product Quality, Brand Image, Purchase Decision
Peran Pendidikan Kewarganegaraan dalam Mencegah Radikalisme di Kalangan Remaja Gen Z Arianti, Aisyah; Salsabilla, Echa; Adhim, Mohammad Fauzil; Hendri, Nazsa Anugerah Widia; Fitri, Nasyatul Aulia; Febriani, Selpi; Hudi, Ilham
Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika Vol. 1 No. 3 (2024): September : Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/katalis.v1i3.592

Abstract

This research examines the role of citizenship education in preventing radicalism among Generation Z teenagers in Indonesia. Using literature study methods, this research analyzes various literature sources to understand the challenges faced by Generation Z, the radicalization process, and the effectiveness of citizenship education as a prevention instrument. The research results show that Generation Z, as digital natives, is vulnerable to exposure to radical ideology through social media and the internet. Civic education plays an important role in instilling the values ​​of tolerance, diversity and critical thinking, which can act as an ideological bulwark against radicalism. This research concludes that strengthening citizenship education is a key strategy in building youth resilience against radicalism and promoting an inclusive and harmonious society.