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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan SULTANIST: Jurnal Manajemen dan Keuangan Journal of Economics, Management, Business And Accounting (JEMBA) Economics and Business Journal International Journal of Magistravitae Management
Santy, Raeni Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH PROSES DAN BUKTI FISIK TERHADAP KEPUASAN KONSUMEN DI HOTEL SANTIKA BANDUNG Iffan, Muhammad; Santy, Raeni Dwi; Radiaswara, Rengga
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 8 No. 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.881 KB) | DOI: 10.34010/jurisma.v8i2.1003

Abstract

This research aimed at determining the impact of process and physical evidence on customer satisfaction. Methods used in this research was quantitative analysis using multiple regression analysis with validity and reliability test. Sampling method used in this research is random sampling through the distribution of a series of questionnaires to 93 customers at Santika Hotel as a case study. This research investigated process and physical evidence that affected customer satisfaction. The result showed that both variables have significant effect on customer satisfaction either partially or simultaneously.Keyword: Process, Physical Evidence, Customer Satisfaction
Strategic Business Plan of Sayang Holidays USA Travel Agency Handayani, Trustorini; Murugesu, Karina Devi; Novianti, Windi; Iffan*, Muhammad; Santy, Raeni Dwi
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 12 No. 1: Desember 2022
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v12i1.8401

Abstract

The development of tourists and tourism is going very fast which requires travel agencies to make adjustments and innovations. Sayang Holidays is a travel agency operating in California, San Francisco, USA. This study was conducted to excavate the feasibility of Sayang Holidays as a business entity engaged in the tourism sector. The method used is the Miles and Huberman model which divides into four stages, namely data collection, data reduction, data display, and decision making. From this study, it was found that Sayang Holidays is relevant and feasible in becoming a competitive travel agency in San Fransisco. The measurement was conducted from the marketing, human resource, financial ability, and operational aspects. It is hoped that this research can be useful for furthering the development of the business. Keywords: Travel Agency; Finance; Feasibility Study; Business Plan; Tourism Perkembangan wisatawan dan pariwisata yang berlangsung sangat cepat menuntut biro perjalanan untuk melakukan penyesuaian dan inovasi. Sayang Holidays adalah agen perjalanan yang beroperasi di California, San Francisco, AS. Kajian ini dilakukan untuk menggali kelayakan Sayang Holidays sebagai badan usaha yang bergerak di bidang pariwisata. Metode yang digunakan adalah model Miles dan Huberman yang terbagi menjadi empat tahapan yaitu pengumpulan data, reduksi data, display data, dan pengambilan keputusan. Dari penelitian ini ditemukan bahwa Sayang Holidays relevan dan layak untuk menjadi agen perjalanan yang kompetitif di San Fransisco. Pengukuran dilakukan dari aspek pemasaran, sumber daya manusia, kemampuan finansial, dan operasional. diharapkan penelitian ini dapat bermanfaat untuk pengembangan usaha selanjutnya. Kata Kunci: Agen Perjalanan; Keuangan; Studi Kelayakan; Rencana Bisnis; Pariwisata
Membangun Loyalitas Pelanggan dalam Industri Kosmetik: Peran Kesesuaian Diri, Citra Merek, dan Keterikatan Emosional Santy, Raeni Dwi; Wulandari, Putri Melia
JEMBA Vol 4 No 1 (2024): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v4i1.13089

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak kesesuaian diri, citra merek, dan keterikatan emosional terhadap loyalitas pelanggan pada produk Make Over di Yogya Grand Subang. Metode yang digunakan adalah analisis Regresi Linier Berganda dengan menggunakan data primer berupa kuesioner (Google Form) dan data sekunder dari literatur ilmiah seperti jurnal akademik, buku digital, dan dokumen dari Yogya Grand Subang. Sebanyak 100 responden berpartisipasi dalam penelitian ini, dan hipotesis diuji menggunakan uji-t dan uji-f. Temuan penelitian menunjukkan bahwa secara keseluruhan dan secara parsial, kesesuaian diri, citra merek, dan keterikatan emosional berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kesesuaian diri berkontribusi pada loyalitas pelanggan karena pelanggan merasa produk Make Over mencerminkan identitas pribadi mereka. Citra merek yang positif membuat pelanggan merasa bangga menggunakan produk Make Over, sehingga mereka cenderung tetap setia. Keterikatan emosional yang kuat mengakibatkan pelanggan memiliki ikatan yang lebih dalam dengan merek, yang meningkatkan kemungkinan mereka untuk terus membeli dan merekomendasikan produk Make Over kepada orang lain. Implikasi dari penelitian ini menunjukkan bahwa manajemen Make Over harus fokus pada strategi pemasaran yang meningkatkan kesesuaian diri, citra merek, dan keterikatan emosional untuk memperkuat loyalitas pelanggan secara keseluruhan.Kata kunci: Kesesuaian Diri, Citra Merek, Keterikatan Emosional, Loyalitas Pelanggan, Strategi PemasaranAbstractThis research aims to analyze the influence of self-congruity, brand image, and emotional attachment on customer loyalty to Make Over products at Yogya Grand Subang. The data utilized in this study consists of primary data in the form of a questionnaire (Google Form) and secondary data obtained from various academic literature such as academic journals, digital books, and various documents from Yogya Grand Subang. Multiple Linear Regression is employed to analyze the respondents' answers with a total of 100 respondents, and hypotheses are tested using t-tests and F-tests. The research results indicate that both simultaneously and partially, self-congruity, brand image, and emotional attachment significantly and positively influence customer loyalty. An increase in each of these variables will enhance customer loyalty. Specifically, self-congruity contributes to customer loyalty as customers feel that Make Over products reflect their personal identity. A positive brand image makes customers feel proud to use Make Over products, leading to increased loyalty. Strong emotional attachment results in deeper bonds between customers and the brand, increasing the likelihood of continued purchases and recommendations of Make Over products to others. The implications of this study suggest that Make Over management should focus on marketing strategies that enhance self-congruity, brand image, and emotional attachment to strengthen overall customer loyalty. Keywords: Self-Congruity, Brand Image, Emotional Attachment, Customer Loyalty, Marketing Strategy
The Influence of Individual, Brand, and Corporate Personality on Motorbike Brand Preference Adhari, Rani; Santy, Raeni Dwi
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.15

Abstract

This research investigates the impact of individual, brand, and corporate personalities on brand preference among motorbike riders. Using a quantitative approach, descriptive and verificative research methods were employed to address the research problem, focusing on individual, brand, and corporate personalities’ influence on brand preference individually and collectively. Primary data were collected through questionnaires distributed to a sample of 100 members of the Aerox Bandung community. The PLS-SEM method, implemented with smartPLS 4 software, was used for data analysis, incorporating primary and secondary data sources. Results indicate that individual, brand, and corporate personalities exert both individual and collective influence on brand preference. This research contributes to marketers’ understanding of the varying degrees of influence that individual, brand, and corporate personalities hold over brand preference. Strengthening these personalities presents opportunities for creating distinctiveness and positively impacting brand preference.
Perceived Comfort Meets Eco-Friendliness: How Perceived Attractiveness Influences Coffee Shop Brand Tumbler Users Santy, Raeni Dwi; Harsanto, Firjatullah
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.30

Abstract

This study investigates the influence of perceived comfort on eco-friendliness among Starbucks tumbler users in Bandung, with perceived attractiveness serving as a mediating factor. Employing a quantitative approach that integrates descriptive and verificative research methods, the study aims to examine both the direct and indirect effects of perceived comfort on eco-friendliness through perceived attractiveness. Primary data were collected via questionnaires distributed to 100 Starbucks tumbler users in Bandung. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SmartPLS software. The findings reveal that perceived comfort significantly influences eco-friendliness, both directly and indirectly, through perceived attractiveness. The implications of this research suggest that to enhance both environmental sustainability and product appeal, Starbucks and similar businesses should implement several strategies. These include diversifying payment methods (such as digital banking and e-commerce), ensuring that tumblers provide tangible practical benefits (such as temperature retention), and prioritizing ergonomic designs and eco-friendly materials to strengthen the product's market position. Ultimately, these measures will contribute to the development of more sustainable and appealing products, thereby fostering greater environmental awareness among consumers.
DETERMINANT SUCCESS FACTORS IN IMPLEMENTATING MB-KM AND ITS IMPACT ON STRENGTHENING THE CAPACITY OF GRADUATES Ismawati, Linna; Riyanto, Agus; Budiarti, Isniar; Santy, Raeni Dwi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.374

Abstract

The aim of this study was to examine the determinants of the success of MB-KM implementation and their impact on strengthening the capacity of graduates in the Program Studi Manajemen FEB UNIKOM. The method used in this research is descriptive qualitative using SWOT analysis. Samples were taken randomly consisting of lecturers, education staff, and active students in the Management Study Program FEB UNIKOM through questionnaires, observation and documentation. The results show that the factors that determine the success of MB-KM implementation and its impact on influencing the quality of graduates consist of the readiness of human resources, curriculum development that adapts to the industrial revolution 4.0, facilities, infrastructure and information technology, as well as support from the entire academic community, and work. same partnership. In order to achieve this, the right strategy to be taken by the Program Studi Manajemen FEB UNIKOM is a horizontal integration strategy with an emphasis on internal and external MB-KM cooperation and partnerships. This is because cooperation and strategic partnerships provide indispensable support for the success of the MB-KM program in the Program Studi Manajemen FEB UNIKOM. With this program, it can be used as a reference and evaluation in the implementation of the MB-KM program so that it can make superior human resources.Keywords: kampus merdeka, merdeka belajar, economy, strategic management, human resource
The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products Santy, Raeni Dwi; Nur DJ, Arini Izzatan; Rostini; Zhalila, Annisa; Syahribulan
Economics and Business Journal (ECBIS) Vol. 3 No. 5 (2025): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i5.223

Abstract

This study aims to determine the effect of Word of Mouth (WOM) and promotion on consumer purchasing decisions for Fore Coffee products at the Alauddin Makassar branch. In the current digital era, consumer behavior is heavily influenced by peer recommendations and digital promotional strategies. Using a quantitative research approach with stratified random sampling, data were collected from 100 respondents through a Likert-scale questionnaire. Multiple linear regression analysis was used to assess the impact of the two independent variables—WOM and promotion—on purchasing decisions. The results showed that WOM has a significant partial influence on purchasing decisions, indicating that peer communication, both traditional and electronic, is a dominant factor in shaping consumer perceptions and preferences. Promotion, on the other hand, did not show a significant partial effect, suggesting that price incentives alone may not be sufficient to influence purchasing behavior unless reinforced by social influence or trust. However, the simultaneous effect of WOM and promotion was statistically significant, emphasizing their combined role in consumer decision-making. The study concludes that WOM is a more dominant and effective marketing tool than standalone promotions and should be central to marketing strategies in the lifestyle-based coffee industry. These findings contribute to a deeper understanding of consumer behavior and offer practical implications for enhancing marketing effectiveness through integrated communication approaches.
Pengaruh Mega Influencers dan Media Sosial Marketing Terhadap Keputusan Pembelian dan Kesadaran Merek Sebagai Variabel Mediasi (Studi Kasus Pengikut Scarlett Whitening di Tiktok Shop) Santy, Raeni Dwi; Aulia, Vinka; Adhim, Mohammad Fauzil
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18778

Abstract

This study aims to examine the influence of mega influencers and social media marketing on purchase decisions, with brand awareness serving as a mediating variable. A quantitative survey was conducted on 100 followers of the Scarlett Whitening TikTok account using purposive sampling and analyzed with PLS-SEM. The study results indicate that macro influencers and social media marketing have a positive and significant effect on brand awareness, and brand awareness significantly influences purchase decisions. Crucially, brand awareness successfully mediates the entire influence between the two independent variables and purchase decisions. These findings affirm the crucial role of influencer- and social media-based digital strategies in strengthening brand awareness and stimulating consumer purchases
Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users Rizky, Alifia Ainun; Kessi, Andi Muhammad Fara; Santy, Raeni Dwi
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.298

Abstract

The rapid development of digital technology and social media platforms has significantly transformed consumer purchasing behavior, particularly in relation to digital products. Social media has evolved beyond its traditional role as a communication platform and now functions as an important environment where consumers discover, evaluate, and purchase products. This study aims to explore the psychological factors that influence consumer decision-making in purchasing digital products through social media platforms. A qualitative research approach was employed to gain an in-depth understanding of consumers' experiences and perspectives. Data were collected through semi-structured in-depth interviews with social media users who had purchased digital products based on information encountered on social media platforms. The collected data were analyzed using thematic analysis to identify patterns and themes related to consumer psychology in digital purchasing behavior. The findings reveal that consumer decision-making in purchasing digital products is influenced by several interconnected psychological and social factors. Five major themes emerged from the analysis: social media as a discovery environment, cognitive evaluation of digital products, trust formation and credibility cues, psychological motivations for purchasing digital products, and social influence from peers, influencers, and online communities. The results indicate that social media plays a significant role not only in introducing digital products but also in shaping consumer perceptions, trust, and purchase intentions. Consumers actively interpret information obtained from social media, evaluate product credibility through reviews and recommendations, and rely on social interactions to reduce uncertainty before making purchase decisions. This study contributes to the understanding of consumer psychology in digital environments by highlighting how psychological motivations and social influences interact within social media platforms to shape digital purchasing decisions. The findings also provide practical insights for digital marketers and product creators to design more effective strategies that emphasize authenticity, trust-building, and community engagement in promoting digital products.
Co-Authors Adhari, Rani Adhim, Mohammad Fauzil Agus Riyanto Aulia, Vinka Budiarti, Isniar Handayani, Trustorini Harsanto, Firjatullah Iffan*, Muhammad Iffan, Muhammad Kessi, Andi Muhammad Fara Linna Ismawati, Linna Murugesu, Karina Devi Novianti, Windi Nur DJ, Arini Izzatan Radiaswara, Rengga Rizky, Alifia Ainun Rostini Syahribulan Wulandari, Putri Melia Zhalila, Annisa