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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Maulana, Muhamad Yusriel
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk, Harga, Promosi Terhadap Loyalitas Pelanggan Dalam Industri Fashion (Studi Kasus Pada Konsumen Di Toko Thrifshop SECONDBARKLEY) Maulana, Muhamad Yusriel; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Changes and developments in current market conditions have had a big influence on the strategies that must be determined by companies in maintaining product quality, pricing, and promotion/marketing strategies for the products they will offer, so that the business can run as they expect, and Feedback from all these activities is to get regular customers who have visited their shop/outlet. This research aims to find out the influence of product quality, price, promotions on customer loyalty. The type of research used in this research is quantitative with a data collection method in the form of distributing questionnaires to 90 respondents, namely consumers at the SEONDBARKLEY thrifshop shop in Malang who will and have purchased second hand clothing products. Then the data obtained was processed using the SPSS computer program. The variable used in this research is Customer Loyalty (dependent variable), while the independent variables are Product Quality, Price and Promotion. This research has met the requirements for validity and reliability. The data analysis used in this research is classical assumption testing, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The results of this research conclude that the variables Product Quality, Price, Promotion have a significant effect on Customer Loyalty, for secondbarkley thrifshop owners it is best to consider adjusting prices to the needs of the community in current conditions. Keywords: Product Quality, Price, Promotion, and Customer Loyalty
Pembuatan Hidrogel sebagai Media Tanam untuk Meningkatkan Nilai Estetika Sari, Arista Fauzi Kartika; Halim, Abd; Kholifah, Adilla; Hamzah, Afdal; Fahira, Ainun; Putra, Dipo Dwitanto Amir; Soeharto, Dwiky Oktovany Israa; Ambarwati, Fadyah Alya; Ula, Lailatul Mukaromatul; Maulana, Muhamad Yusriel; Kamila, Nurul Fitrotul; Amalia, Zahrotul
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 4 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i4.19463

Abstract

Mahasiswa KSM Universitas Islam Malang mengusung program kerja yakni sosialisasi pembuatan hidrogel sebagai media tanaman hias. Program ini merupakan upaya untuk meningkatkan pengetahuan tentang budidaya tanaman hias menggunakan media hidrogel maka dilakukan dengan cara bekerjasama dengan ibu -ibu PKK (Pemberdayaan Kesejahteraan Keluarga) di dusun Durek, Kecamatan Bumiaji, Kota Batu.Aktivitas kegiatan ibu-ibu PKK di dusun durek. Tujuan dari kegiatan sosialisasi pembuatan hydrogel sebagai media tanam untuk meningkatkan pengetahuan tentang budidaya tanaman hias menggunakan media hidrogel maka dilakukan dengan cara bekerjasama dengan ibu-ibu PKK di dusun Durek, Kecamatan Bumiaji, Kota Batu.Pelaksanaan kegiatan pada hari Minggu 20 Agustus 2022. Pelaksanaan Kegiatan yang dilakukan terdiri dari 2 metode yaitu medote sosialisasi cara pembuatan dan macam-macam tanaman yang dapat digunakan untuk hidrogel dan metode diskusi. Dari hasil pengabdian banyak pengalaman dan manfaat yaang diperoleh. Ibu-ibu PKK sangat antusias mengikuti praktek atau pendampingan karena budidaya tanaman hias dengan dengan media hydrogel merupakan ilmu baru.
Co-Authors Amalia, Zahrotul Ambarwati, Fadyah Alya Arista Fauzi Kartika Sari Basalamah, Muhammad Ridwan Fahira, Ainun Halim, Abd Hamzah, Afdal Kamila, Nurul Fitrotul Kholifah, Adilla Putra, Dipo Dwitanto Amir Soeharto, Dwiky Oktovany Israa Ula, Lailatul Mukaromatul