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Ikmal, Moh. Afiq
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Economics, Econometrics & Finance

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Pengaruh Lokasi dan Harga Terhadap Minat Beli Konsumen (Bebek Carok Madura) di Surabaya Ikmal, Moh. Afiq; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The research aim to determine the influence of location and price on consumer buying interest (Bebek Carok Madura) Surabaya branch. The results of this research show that the Location Style variable has a significant effect on Consumer Buying Interest with a significant value of 0.000<0.05, the Price variable has a significant effect on Consumer Buying Interest with a significant value of 0.001<0.05. Keywords: location, price and consumer buying interest 
Co-Authors Basalamah, Muhammad Ridwan