E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Lokasi dan Harga Terhadap Minat Beli Konsumen (Bebek Carok Madura) di Surabaya

Ikmal, Moh. Afiq (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Wahono, Budi (Unknown)

Article Info

Publish Date
13 May 2024

Abstract

Abstract The research aim to determine the influence of location and price on consumer buying interest (Bebek Carok Madura) Surabaya branch. The results of this research show that the Location Style variable has a significant effect on Consumer Buying Interest with a significant value of 0.000<0.05, the Price variable has a significant effect on Consumer Buying Interest with a significant value of 0.001<0.05. Keywords: location, price and consumer buying interest 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...