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Azizy, Ailsa Rania
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Economics, Econometrics & Finance

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Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
Co-Authors Rois Arifin Sulton Sholehuddin, Sulton