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All Journal JURNAL KOMUNIKATIO Padaringan : Jurnal Pendidikan Sosiologi Antropologi
Fiqri, Fiqri
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Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Citra Merek, Kualitas yang Dirasa dan Promosi Penjualan terhadap Minat Beli Tiket Kereta Api Fiqri, Fiqri; Fuady, Ikhsan; Yusnita, Titien
JURNAL KOMUNIKATIO Vol. 10 No. 1 (2024): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v10i1.8309

Abstract

The fierce competition in the transport market makes the companies that operate in this land transport have many challenges to face, so Transport company PT. Kereta Api Indonesia (Persero) on land belongs to this country must have a way to be able to compete with several transportation companies that are on both those in the air and those at sea. On the land itself a lot of competitors ranging from buses, railways, travel, and private vehicles. Certainly to win the competition PT. Kereta Api Indonesia (Persero) needs a way such as promotion of revenue, brand image, and accurately assessed quality to be taken in order to compet not only in the sector of land transport but also with air and maritime transport. Researchers use descriptive methods with a quantitative approach where data collection uses questionnaires. The study's sample population is a S1 student who is on the island of Java. Double linear regression and a descriptive statistical test were employed in this study's data analysis. The study's findings demonstrated that only the brand image with intense purchase intent from the analysis results is known that brand image influences the inclination to make purchases, this is known from the value t (54) = 5,386;P<0,05, whereas the promotion of sales has no influence over buying interest, whereas t(54) = -1,267;P>0,05 and the quality perceived does not have an effect on purchase intent, where t(54 = 0,902;P >0,05. This proves that sales promotion does not affect purchasing interest and the perception of quality does not influence purchase intent.
Modal Sosial Berperan dalam Pengembangan Desa Wisata Berbasis Kearifan Lokal Di Pasar Terapung Lok Baintan Widaty, Cucu; Apriati, Yuli; Gea, Yarni Ester; Lase, Four Steven; Angga, M.; Fiqri, Fiqri
PADARINGAN (Jurnal Pendidikan Sosiologi Antropologi) Vol 8, No 02 (2026): PADARINGAN : Jurnal Pendidikan Sosiologi Antropologi
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/pn.v8i02.18903

Abstract

The development of a tourism village in the Lok Baintan Floating Market still faces various challenges. Problems such as the community's low understanding of the concept of village tourism, limited innovation in tourism product development, and a lack of coordination between stakeholders are obstacles in destination management. Social capital is a key element that determines the dynamics of village development. The purpose of this study is to analyze the supporting and inhibiting factors in the utilization of social capital. This study uses a qualitative approach with a case study method, data collection through participant observation, in-depth interviews, documentation, and focus group discussions. The results show that supporting factors include the strength of local values that are still maintained. These values form trust, as well as adaptation to technology. Obstacles include individualism, language barriers, low involvement of the younger generation, natural conditions, and limited infrastructure and regulations.
Co-Authors Angga, M. Gea, Yarni Ester Ikhsan Fuady Lase, Four Steven Titien Yusnita, Titien Widaty, Cucu Yuli Apriati