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All Journal Padaringan : Jurnal Pendidikan Sosiologi Antropologi EcoProfit : Sustainable and Environtment Business
Lase, Four Steven
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Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Utilization of google sites as a web-based digital marketing platform web-based digital marketing platform for MSMEs as an innovative solution to improve competitiveness competitiveness in the digital era Zalukhu, Hadirat Berkat; Zalukhu, Try Sepakat; Zega, Firdaus Sibohou; Lase, Four Steven
EcoProfit: Sustainable and Environment Business Vol. 3 No. 1: July (2025)
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v3i1.2025.1932

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economic development, particularly in urban areas like Banjarmasin. However, their ability to compete in the digital era remains limited due to low adoption of digital marketing strategies. This study aims to examine the potential use of Google Sites as a user-friendly, accessible, and cost-effective web-based digital marketing platform for MSMEs in Banjarmasin. Prior studies have shown that the lack of technical skills and digital literacy are major barriers for MSMEs in leveraging more complex technologies. Google Sites, as part of the Google Workspace ecosystem, offers simplified tools for website creation that can address these barriers. Method: This research employed a descriptive qualitative approach through literature review. Data was collected from previous studies, government reports, and Google’s official documentation to analyze the suitability of Google Sites features for MSME digital marketing needs. Findings: The findings indicate that Google Sites provides essential functionalities—such as customizable templates, media integration, mobile responsiveness, and analytics support—that can significantly enhance MSMEs' online visibility and consumer engagement. These features align with the theoretical expectations regarding the adoption of low-barrier digital tools in small-scale enterprises. Conclusion: In conclusion, Google Sites is a feasible and innovative solution for improving the competitiveness of MSMEs in the digital economy. This study offers a contextual analysis of Google Sites specifically for MSMEs in Banjarmasin, which has not been explored extensively in prior literature. Novelty/Oriignality of this Article: The novelty of this study lies in providing a focused evaluation of Google Sites as a digital marketing tool tailored to the specific challenges of MSMEs in Banjarmasin. Unlike prior research, it connects technical platform features with local business needs using a literature-based, non-interventionist approach.
Modal Sosial Berperan dalam Pengembangan Desa Wisata Berbasis Kearifan Lokal Di Pasar Terapung Lok Baintan Widaty, Cucu; Apriati, Yuli; Gea, Yarni Ester; Lase, Four Steven; Angga, M.; Fiqri, Fiqri
PADARINGAN (Jurnal Pendidikan Sosiologi Antropologi) Vol 8, No 02 (2026): PADARINGAN : Jurnal Pendidikan Sosiologi Antropologi
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/pn.v8i02.18903

Abstract

The development of a tourism village in the Lok Baintan Floating Market still faces various challenges. Problems such as the community's low understanding of the concept of village tourism, limited innovation in tourism product development, and a lack of coordination between stakeholders are obstacles in destination management. Social capital is a key element that determines the dynamics of village development. The purpose of this study is to analyze the supporting and inhibiting factors in the utilization of social capital. This study uses a qualitative approach with a case study method, data collection through participant observation, in-depth interviews, documentation, and focus group discussions. The results show that supporting factors include the strength of local values that are still maintained. These values form trust, as well as adaptation to technology. Obstacles include individualism, language barriers, low involvement of the younger generation, natural conditions, and limited infrastructure and regulations.
Co-Authors Angga, M. Fiqri, Fiqri Gea, Yarni Ester Widaty, Cucu Yuli Apriati Zalukhu, Hadirat Berkat Zalukhu, Try Sepakat Zega, Firdaus Sibohou