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All Journal AGRICOLA Jurnal Pertanian Terpadu Santo Thomas Aquinas
Tasriani, Evi
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Education Veterinary

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Analisis Kelayakan Usaha Ikan Cakalang (Katsuwonus pelamis, L) oleh Masyarakat Pengolah Ikan Asap Jeujanan, Samuel; Tasriani, Evi
AGRICOLA Vol 12 No 1 (2022): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v12i1.4436

Abstract

Ikan asap yang biasanya disebut oleh masyarakat sebagai ikan asar merupakan produk hasil olahan masyarakat di Kelurahan Hinekombe Kabupaten Jayapura. Salah satu pengolahan ikan asap yang merupakan sentra produksi penjualan ikan asap yang selama ini dipasarkan di pasar Prahara Kota Sentani Kabupaten Jayapura yaitu industri rumahan. Mengingat produk yang dihasilkan dalam usaha tersebut yaitu bersifat musiman, sehingga penting memperhatikan aspek ketersediaan dan keberlanjutan. Tujuan penelitian yaitu menganalisis kelayakan usaha ikan cakalang (Kasuwonus pelamis L) oleh masyarakat pengolah ikan asap di Kelurahan Hinekombe Kabupaten Jayapura. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan menganalisis secara finansial dan mengetahui besar total biaya produksi, penerimaan, total pendapatan, dan Net Benefit Cost Ratio (Net B/C Ratio). Hasil penelitian menunjukkan bahwa Ratio keuntungan Wiji dan Sumiarsih > 1. Perolehan nilai Ratio tersebut memberikan gambaran bahwa usaha pengolahan ikan asap layak untuk dilanjutkan.
STRATEGI PEMASARAN KERUPUK IKAN GABUS STUDI KASUS INDUSTRI RUMAHTANGGA SENTANI BAROKAH DISTRIK SENTANI KABUPATEN JAYAPURA Tasriani, Evi
Jurnal Pertanian Terpadu Santo Thomas Aquinas Vol. 1 No. 2 (2022): Jurnal Pertanian Terpadu Santo Thomas Aquinas
Publisher : STIPER Santo Thomas Aquinas Jayapura

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Abstract

Determination of the location of this research is done purposively. This research was conducted at the Sentani Barokah Home Industry with the consideration that one of them is working on cork fish crackers in Sentani District, Jayapura Regency. The research time is June to July 2022. This study aims to: 1. To find out the marketing mix used in the Sentani Barokah Home Industry. 2. To determine the internal and external factors faced and alternative strategies that can be used in product marketing. The results showed that the Sentani Barokah Home Industry had implemented a marketing mix strategy. The components in the industry's marketing mix are product, price, distribution, and promotion. The scoring results obtained from internal and external factors in the marketing strategy of snakehead fish crackers for the Sentani Barokah Home Industry are in the form of a strength factor of 2.86 and a weakness of 1 .84 and then reduced by the criteria of strength and weakness so that the coordinate value is 1.02. Furthermore, the threat factor and industrial opportunity are in the form of an opportunity factor of 4.3 and a threat of 2.55 so that the coordinate value is 1.75. An alternative strategy that can be used in marketing at Sentani Barokah's home industry is the S-O (Strength-Opportunity) strategy, which can take advantage of government support in expanding the marketing distribution network considering the market opportunities are still open and very wide
Co-Authors Samuel Jeujanan, Samuel