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ANALISIS PERSEPSI DAN SIKAP KONSUMEN DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KARTU PERDANA XL DI SUMBAWA BESAR Damayarsi, Desta; Sutanty, Marisa
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1333

This study aims to know the effect of perceptions and attitudes of consumers on purchasing decisions of XL prime card in communities of Sumbawa Besar City. The type of this study was associative. The type of data used is quantitative data in the form of respondents' responses in answering the questions given. This quantitative data was obtained directly from primary sources, namely the users of XL prime card in Sumbawa Besar City. The population of XL prime card users in the city of Sumbawa Besar is 156.752 people, while the sample selected as respondents is 100 people who are determined using the Slovin formula. The data used in this research was collected using a questionnaire. The data that has been collected is processed using the SPSS application and then analyzed using multiple linear regression analysis techniques, partial parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and coefficient of determination test (R2). The results of this study showed that the perceptions and attitudes of consumers had a positive and significant effect on purchasing decisions of XL prime card in communities of Sumbawa Besar City, both partially and simultaneously. Consumer perceptions and attitudes have quite a large ability to influence changes in purchasing decisions of XL prime card in communities of Sumbawa Besar City was 60.1%, while the remaining 38.9% was affected by other variables outside this research model.

UPAYA MENINGKATKAN LOYALITAS PELANGGAN SKINCARE MS GLOW MELALUI STRATEGI CUSTOMER BONDING Sutanty, Marisa; Rahayu, Sri; Kayanti, Ade
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 1 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i1.1590

This study aims to determine the effect of customer bonding strategies on customer loyalty using Ms Glow skincare. The type of this study was causal associative study. The type of data used in this study was quantitative data obtained directly from respondents using a questionnaire. The respondents in this study were 50 Ms Glow skincare customers in Sumbawa District who were determined using accidental sampling techniques. Data processing was carried out using SPSS software. Data analysis was carried out using simple linear regression analysis techniques, partial hypothesis testing (t test), and coefficient of determination test (R2). The results of this study showed that the customer bonding strategy had a positive and significant effect on customer loyalty using Ms Glow skincare in Sumbawa District. The contribution of customer bonding strategies in influencing customer loyalty using Ms Glow skincare in Sumbawa District was 39.1%, while the remaining of 60.9% was influenced by other variables not examined in this study model, such as perceived value, quality of product, quality of service, prices, promotions and customer satisfaction.

PENGARUH PEMBIAYAAN KREASI DALAM MENYALURKAN KREDIT USAHA MIKRO KECIL DAN MENENGAH (UMKM) TERHADAP PEREKONOMIAN MASYARAKAT Sawitri, Mega Nadila; Sutanty, Marisa
Jurnal Ekonomi & Bisnis Vol. 12 No. 3 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i3.1865

This study aims to determine the effect of Kreasi Financing in distributing MSME credit to the community's economy. The type of this study was associative which aims to examine the effect of Kreasi Financing (X) on the Community Economy (Y). The type of data used was quantitative data collected directly by researchers from research respondents using a research instrument in the form of a questionnaire. The sample used in this study was all customers of Kreasi Financing at PT. Pegadaian (Persero) UPC Labuhan Badas, totaling 52 people who were selected using probability sampling techniques with the simple random sampling method. The data was processed using the Statistical Package for The Social Science (SPSS) application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determination coefficient testing (R2). The results of this study indicate that Kreasi Financing had a positive and significant effect on the community's economy. This means that the greater the amount of Kreasi Financing provided, the more the community's economy will increase. However, conversely, the lower the amount of creative financing provided, the more the community's economy will decrease. The ability of Kreasi Financing variables to effect on community economic variables was 30.3%, while the remaining of 69.7% was effected by other variables outside this research model, such as capital accumulation, workforce growth, and the level of technology application.

DETERMINAN KEPUTUSAN PEMBELIAN PRODUK PADA KING BOBA CAFÉ DITINJAU DARI ASPEK PEMILIHAN LOKASI DAN DESAIN INTERIOR Sutanty, Marisa; Afriani, Enggal Ardiastul
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 2 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i2.1767

This study aims to know the determinants of product purchase decisions at King Boba Cafe reviewed from the aspect of location selection and interior design. The type of this study was associative research which aims to examine the effect of location (X1) and interior design (X2) as independent variables, on product purchasing decisions at King Boba Café (Y) as dependent variables. The type of data used was quantitative data collected directly by researchers from research respondents using a research instrument in the form of a questionnaire. The sample used in this study was 96 customers at King Boba Café. Respondent selection was carried out using probability sampling techniques with the accidental sampling method. Data analysis tools were performed using multiple linear regression analysis techniques, t test, F test, and the coefficient of determination (R2) test. The results of this study showed that location and interior design had a positive and significant effect on product purchasing decisions at King Boba Café, both partially and simultaneously. The contribution of location and interior design variables in influencing changes on product purchasing decision variables at King Boba Café was 57.4%, while the remaining of 42.6% was effected by other variables outside this research model, such as brand ambassadors, brand experience and brand image.

MOTIF RASIONAL KEPUTUSAN NASABAH MEMILIH PRODUK TABUNGAN EMAS DI PT. PEGADAIAN (PERSERO), Tbk. CABANG SUMBAWA BESAR Sutanty, Marisa; Azurawati, Kiki
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v5i1.2051

This study aims to know the effect of rational motives on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar. The type of this study was associative study which aims to examine the effect of rational motives (X) on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 67 gold savings product customers at PT. Pegadaian (Persero), Tbk., branch of Sumbawa Besar. Determination of respondents in this study used a probability sampling technique with the simple random sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R2). The results of this study showed that rational motives had a positive and significant effect on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar. The ability of rational motives to effect on customers' decisions to choose gold savings products at PT. Pegadaian (Persero), Tbk. branch of Sumbawa Besar was 80.8%, while the remaining of 19.2% was effected by other factors outside this research model, such as customer confidence in the product in question, confidence in references and customer past experiences.

PERAN MODAL, PENGALAMAN DAN LOKASI USAHA DALAM MEMPENGARUHI TINGKAT PENDAPATAN PEDAGANG KONVEKSI DI PASAR TRADISIONAL SEKETENG Kayanti, Risa; Sutanty, Marisa
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2077

This study aims to analyze the factors determining the income level of convection traders in the Seketeng traditional market, which in this study are thought to consist of capital, experience and business location. The type of this study was associative study with quantitative approach. The type of data used was quantitative data obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 80 convection traders at the Seketeng traditional market. Sample selection used the accidental sampling technique, namely the technique of determining samples by chance. Data were analyzed using multiple linear regression analysis techniques, partial parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and coefficient of determination testing (). The result of this study showed that the capital, experience and business location had a a positive and significant effect on the income level of convection traders in the Seketeng traditional market, either partially or simultaneously. The ability of the capital, experience and business location variables to effected the on the income level of convection traders in the Seketeng traditional market was 42.1%, while the remaining of 57.9% was effected by other variables outside this research model, such as education level, type of business and working hours.

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