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All Journal Jurnal EMT KITA Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai
Tasrif, Mohammad Jon
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition Karollah, Banta; Muhammad; Kurniasih, Nia; Tasrif, Mohammad Jon
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3135

Abstract

Micro, small, and medium enterprises (MSMEs) are fundamental components of robust economic resilience, as demonstrated by their persistent operation during Indonesia's monetary crisis, a consequence of the global financial downturn. In contrast, numerous large-scale corporations have experienced insolvency. Consequently, there was a significant wave of employment termination in 1998. Formulating a marketing strategy is critical to securing a sustainable competitive advantage for product- and service-oriented enterprises. A marketing strategy is a foundational element in developing a comprehensive corporate plan. Considering the complexity of challenges faced by enterprises, there exists a necessity for a holistic approach to serve as a framework guiding the organizational segment in executing its operations. Furthermore, the significance of marketing strategies is underscored by the intensifying competition prevalent among businesses in general. This study is motivated by fostering the growth of MSMEs within Mataram, which is characterized by a distinctive array of cultural traditions and a promising national market. This research aims to evaluate the management of marketing strategies aimed at enhancing the marketability of traditional MSME products in Mataram City. The study was carried out in the urban setting of Mataram. The methodologies employed for data collection include documentation, interviews, and observations, constituting a form of descriptive research. The analysis of the effectiveness of marketing strategies reveals a year-on-year increase in overall sales, which serves as a benchmark for assessing the efficacy of marketing strategies amid competition among batik enterprises.
ANALISIS PERILAKU HARGA DALAM MEMASARKAN CENGKEH DI JAWA TENGAH Tasrif, Mohammad Jon; Patria, Gulda
Jurnal AKSES Vol 14 No 1 (2022): Jurnal Akses Juni 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v14i1.885

Abstract

Penelitian telah dilakukan dengan tujuan untuk mengidentifikasi keseimbangan dinamis harga jangka panjang dari sistem pemasaran cengkeh di Indonesia khususnya Kota Jawa Tengah. Penelitian menggunakan metode deskriptif analitik dari data sekunder sejak tahun 2010 sampai 2020. Analisis harga jangka panjang diolah dengan menggunakan model Cobweb dan persamaan simultan model Nerlove yang dimodifikasi. Fluktuasi produksi cengkeh Indonesia menunjukkan perilaku musiman, yang memiliki siklus setiap empat tahun, panen besar dengan produksi tinggi tidak langsung diikuti oleh harga rendah, sebaliknya produksi rendah langsung diikuti oleh harga tinggi. Dalam jangka panjang, harga cenderung bergerak ke titik keseimbangan (siklus konvergen) dimana harga di tingkat pabrik rokok lebih berfluktuasi daripada di tingkat petani. Keseimbangan harga di tingkat petani setelah BPPC lebih tinggi dari sebelum dan di bawah BPPC.
Co-Authors Gulda Patria, Gulda Karollah, Banta Muhammad nia kurniasih