Garuda - Garba Rujukan Digital

Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition Karollah, Banta; Muhammad; Kurniasih, Nia; Tasrif, Mohammad Jon
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3135

Micro, small, and medium enterprises (MSMEs) are fundamental components of robust economic resilience, as demonstrated by their persistent operation during Indonesia's monetary crisis, a consequence of the global financial downturn. In contrast, numerous large-scale corporations have experienced insolvency. Consequently, there was a significant wave of employment termination in 1998. Formulating a marketing strategy is critical to securing a sustainable competitive advantage for product- and service-oriented enterprises. A marketing strategy is a foundational element in developing a comprehensive corporate plan. Considering the complexity of challenges faced by enterprises, there exists a necessity for a holistic approach to serve as a framework guiding the organizational segment in executing its operations. Furthermore, the significance of marketing strategies is underscored by the intensifying competition prevalent among businesses in general. This study is motivated by fostering the growth of MSMEs within Mataram, which is characterized by a distinctive array of cultural traditions and a promising national market. This research aims to evaluate the management of marketing strategies aimed at enhancing the marketability of traditional MSME products in Mataram City. The study was carried out in the urban setting of Mataram. The methodologies employed for data collection include documentation, interviews, and observations, constituting a form of descriptive research. The analysis of the effectiveness of marketing strategies reveals a year-on-year increase in overall sales, which serves as a benchmark for assessing the efficacy of marketing strategies amid competition among batik enterprises.

WORKPLACE DISRUPTION IN HRM Karollah, Banta; Abidin, Muhammad Zainal; Muhammad, Muhammad; Nurbismi, Nurbismi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Artikel ini mengeksplorasi fenomena disrupsi di bidang Manajemen Sumber Daya Manusia (SDM). Disrupsi ini dipicu oleh berbagai faktor, seperti kemajuan teknologi, perubahan demografi tenaga kerja, dan globalisasi. Penelitian ini mengkaji dampak disrupsi ini terhadap praktik SDM tradisional dan mengeksplorasi strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan ini. Artikel ini menggunakan pendekatan eksplorasi kuantitatif dengan bantuan mesin pencarian Harzing Publis or Perish dan Mendeley melalui penelusuran publikasi di Scopus dalam rentang waktu 2014-2024 yang berkaitan dengan disrupsi di tempat kerja. Hasil penelusuran terhadap lebih dari 200 literatur yang berkaitan dengan disrupsi di tempat kerja menunjukkan bahwa disrupsi memiliki dampak yang signifikan terhadap praktik SDM. Organisasi perlu beradaptasi dengan perubahan ini dengan menerapkan strategi baru, seperti menggunakan teknologi untuk mengotomatisasi tugas SDM, menciptakan budaya kerja yang lebih fleksibel, dan mengembangkan program pelatihan dan pengembangan yang baru. Penelitian yang berkaitan dengan disrupsi di tempat kerja memberikan kontribusi yang signifikan untuk bidang SDM dengan memberikan pemahaman yang lebih baik tentang fenomena disrupsi dan strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan saat ini. Penelitian yang mengeksplorasi disrupsi di tempat kerja juga memiliki implikasi praktis bagi para profesional SDM, yang perlu memperbarui pengetahuan dan keterampilan mereka agar dapat beradaptasi dengan lingkungan kerja yang baru.

PENGARUH LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN NAGAN RAYA Zarman, Nasri; Karollah, Banta; Rusnawati, Rusnawati
SI-MEN Vol 15 No 1 (2024): Jurnal SI-MEN
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36083/si-men.v15i1.319

The purpose of this research was to determine the effect of work environment and workload on the work productivity of employees of the Population and Civil Registration Service of Nagan Raya Regency, both partially and simultaneously. The number of samples in this study was 54 employees. This research method is a quantitative method. Research data were collected through questionnaires. Research data were analyzed using multiple linear regression models and processed using the SPSS (Statistical Product and Service Solutions) assistance program. Hypothesis testing used the t test and F test. The results of this study partially showed that the work environment partially had a positive and significant effect with a tcount value (5.222) greater than ttable (2.008) with a significance of 0.020 and workload had a partial positive and significant effect where the tcount value (5.003) was greater than the ttable value (2.008) with a significance of 0.001. Based on the F test, the results show that the work environment and workload simultaneously have a positive and significant effect on the work productivity of employees of the Population and Civil Registration Service of Nagan Raya Regency with Fcount (5.963) greater than Ftable (3.179) with a significance of 0.001. It can be concluded that both partially and simultaneously the work environment and workload have a positive and significant effect on work productivity. It is expected that the Population and Civil Registration Service of Nagan Raya Regency, pays attention to the work environment and workload to increase employee work productivity.

WORKPLACE DISRUPTION IN HRM Karollah, Banta; Abidin, Muhammad Zainal; Muhammad, Muhammad; Nurbismi, Nurbismi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Artikel ini mengeksplorasi fenomena disrupsi di bidang Manajemen Sumber Daya Manusia (SDM). Disrupsi ini dipicu oleh berbagai faktor, seperti kemajuan teknologi, perubahan demografi tenaga kerja, dan globalisasi. Penelitian ini mengkaji dampak disrupsi ini terhadap praktik SDM tradisional dan mengeksplorasi strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan ini. Artikel ini menggunakan pendekatan eksplorasi kuantitatif dengan bantuan mesin pencarian Harzing Publis or Perish dan Mendeley melalui penelusuran publikasi di Scopus dalam rentang waktu 2014-2024 yang berkaitan dengan disrupsi di tempat kerja. Hasil penelusuran terhadap lebih dari 200 literatur yang berkaitan dengan disrupsi di tempat kerja menunjukkan bahwa disrupsi memiliki dampak yang signifikan terhadap praktik SDM. Organisasi perlu beradaptasi dengan perubahan ini dengan menerapkan strategi baru, seperti menggunakan teknologi untuk mengotomatisasi tugas SDM, menciptakan budaya kerja yang lebih fleksibel, dan mengembangkan program pelatihan dan pengembangan yang baru. Penelitian yang berkaitan dengan disrupsi di tempat kerja memberikan kontribusi yang signifikan untuk bidang SDM dengan memberikan pemahaman yang lebih baik tentang fenomena disrupsi dan strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan saat ini. Penelitian yang mengeksplorasi disrupsi di tempat kerja juga memiliki implikasi praktis bagi para profesional SDM, yang perlu memperbarui pengetahuan dan keterampilan mereka agar dapat beradaptasi dengan lingkungan kerja yang baru.

PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS SOSIAL KABUPATEN NAGAN RAYA Zarman, Nasri; Karollah, Banta; Yudha, Ayi Satria
SI-MEN Vol 13 No 1 (2022): Jurnal SI-MEN
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Performance is the result of a job that has a strong relationship with the organization's strategic goals, customer satisfaction and contributes to the economy. The purpose of this study was to determine the effect of compensation and work discipline on the performance of employees of the Social Service of Nagan Raya Regency. Location The research was conducted at the Social Service Office of Nagan Raya Regency, where there were 35 civil servants. The sampling method in this study used saturated sampling. In this study, the number of samples was 35 people, meaning that the entire population was used as a sample or saturated sample, while the analysis method used was multiple linear regression. The results showed that the compensation variable (X1) obtained a tcount of 2,340, for the work discipline variable (X2), the tcount was obtained. Amounted to 2,415. This shows that tcount > ttable is 2.03693, thus accepting Ha rejects Ho. While the Simultaneous F test of 5.728 with R2 of 56.90% employee performance is influenced by compensation (X1), and work discipline (X2). compensation and work discipline of employees at the Social Service of Nagan Raya Regency, the higher the employee's performance will be.

Analysis Rasio Likuidity Ratios To Financial Performance Of PT. Medco Energy Internasional Tbk. Zarman, Nasri; Rusman, Rusman; Al Cassany, Saluddin; Karollah, Banta; Ridha, Ainul; Sijabat, Ferdi Nazirun; Eliana, Eliana
Journal of Sharia Economy and Islamic Tourism Vol 1, No 1 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v1i1.3898

The purpose of this research is to find out how to analyze the ratio of Liquidity to financial performance in PT. Medco Energi International Tbk. This research uses liquidity ratio parameters. Measurement in terms of liquidity to performance ratio of MedcoEnergi shows that MedcoEnergi Liquidity Ratio capability using carrent ratio, Quick Ratio and Cash Ratio during the two research periods in 2018 and 2019 MedcoEnergi liquidity capability is better than its two competitors Bumi Resources and Elnusa. The advice in this study, should the existing performance be maintained and further improved so that the mission to develop potential energy sources into a profitable investment portfolio continues.Keywords: Financial Performance, Liquidity RatioAbstrak : Tujuan penelitian ini adalah untuk mengetahui bagaimana analisis rasio Likuiditas terhadap kinerja keuangan pada PT.Medco Energi International Tbk. Penelitian ini menggunakan parameter rasio likuiditas. Pengukuran dari segi rasio likuiditas terhadap kinerja MedcoEnergi menunjukkan bahwa kemampuan Rasio Likuiditas MedcoEnergi dengan menggunakan carrent ratio, Quick Ratio dan Cash Ratio selama dua periode penelitian tahun 2018 dan 2019 kemampuan likuiditas MedcoEnergi lebih baik dari dua kompetitornya Bumi Resources dan Elnusa. Saran dalam penelitian ini, sebaiknya kinerja yang telah ada dipertahankan dan lebih ditingkatkan sehingga misi untuk mengembangkan sumber-sumber energi potensial menjadi portofolio investasi yang menguntungkan terus berlanjut. Kata Kunci : Kinerja Keuangan, Rasio Likuiditas

KEPUASAN KERJA STUDI KASUS PADA FAKULTAS MIPA UNSYIAH Eliana, Eliana; Karollah, Banta; Sijabat, Ferdi Nazirun; Astuti, Intan Novia; Zarman, Nasri
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.2257

The purpose of this study was to examine the influence of the work environment, competence and compensation jointly and partially on job satisfaction at the Faculty of Mathematics and Natural Sciences Environment Unsyiah. This research was conducted at the Faculty of Mathematics and Natural Sciences Environment, Unsyiah. The population in this study were employees in the Faculty of Mathematics and Natural Sciences with 72 respondents.This research was conducted using the census method in which the entire population was used as the object of research. The data obtained were then processed using the SPSS 20 analysis tool. This analysis includes the validity test, reliability test, classical assumption test, t test and F test and coefficient of determination (R2). Based on the results show that the work environment, competence and compensation have an effect on job satisfaction. The results of data analysis obtained an R square value of 0.619, which means that the job satisfaction variable can be explained by the work environment, competence and compensation of 61.9%, while 38.1.0% of the effect is explained by other variables. For hypothesis testing (t count> t table), the t test results in this study amounted to (3.554> 1.666) with a significant 0.001 for work environment variables, (3.702> 1.666) and 0.000 significant for competency variables and (2.024> 1.666) and a significance of 0.002 for the compensation variable, the results state that the work environment, competence and compensation have a positive and significant effect on job satisfaction. Whereas for testing the hypothesis together (F count> F table), the results of the F test in this study are (36,884> 3,12) for work environment variables, competence and compensation with a significant 0,000, these results explain that the work environment, competence and compensation has a significant effect on job satisfaction in the Faculty of Mathematics and Natural Sciences Unsyiah.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search