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All Journal MEDIA KONSERVASI RESLAJ: Religion Education Social Laa Roiba Journal
Hardani, Putu
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Religion Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences

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A Tour Guide's Performance Model for Sustainable Heritage at Borobudur Hardani, Putu; Damanik, Janianton; Subejo; Suprihanto, John
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.481

Abstract

Expanding the workforce in the tourism sector is a key aspect of the Rebuild Tourism for the Future via Sustainable Development initiative of which tour guides may become an essential part. Tour guide positions involve providing detailed explanations about heritage attractions and instructing tourists on acceptable behaviour during their investigation of these sites. This research is significant because tour guides play a crucial role in the preservation of tourism by safeguarding cultural treasures. Research on tour guides involves analyses that explore the subject from the viewpoints of their function, history, and structure. This study aims to enhance our understanding of the ecology of the tourism industry and heritage destinations by developing a model for the competent development of tour guides at Borobudur. Data was collected through participatory observation and in-depth interviews with six tour guides in Borobudur who are members of the Indonesian Tour Guides Association. The data were examined utilising Atlas Ti version 9. The study's findings suggest that implementing a high-quality curriculum and training programmes could lead to an exceptional performance model for tour guides at the Borobudur. The curriculum encompasses the implementation of four key components: (1) the scope of study, (2) content standards, (3) the teaching process, and (4) the assessment process. On the other hand, the training aspect covers four elements: (1) training needs, (2) types of training, (3) trainers, and (4) evaluation
Pemanfaatan Media Sosial untuk Wirausaha Pariwisata Asmara, Faza Azka; saptoto, Robertus; Hardani, Putu
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 1 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i1.10973

Abstract

The use of social media has become one of the main strategies for enhancing the competitiveness of tourism entrepreneurship in the digital era. Platforms such as Instagram, TikTok, and YouTube are not only used as promotional tools but also as media for interaction, branding, and innovation in tourism services. This study aims to analyze how tourism entrepreneurs utilize social media to expand market reach, build destination image, and strengthen their competitive advantage. The research adopts a qualitative descriptive approach based on a literature review of various previous studies. The results show that digital literacy, content creativity, and branding strategies through social media contribute significantly to increasing the competitiveness and sustainability of tourism entrepreneurship.
Co-Authors Asmara, Faza Azka Janianton Damanik John Suprihanto Saptoto, Robertus Subejo