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All Journal Jurnal Bisnis Kolega Almantiq
Andiyani, Putri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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ANALISIS PENERAPAN PROGRAM REWARD KEPADA CUSTOMER MENGGUNAKAN METODE CLUSTERING Novitasari, Dwi Tiyas; Barata, Mula Agung; Rochmatin, Novia Nur; Muzakka, Moch. Arifuddin; Andiyani, Putri
JURNAL BISNIS KOLEGA Vol. 10 No. 1 (2024): Juni
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57249/jbk.v10i1.140

Abstract

This research aims to analyze consumers to provide reward programs based on their satisfaction and loyalty in shopping centers [Malls]. The research was carried out by collecting data, then analyzing the results using relevant clustering methods. Regression analysis shows a strong relationship between these variables, and this research provides strong evidence for shopping centers and similar companies, to use this method to increase their customer satisfaction. These results can help companies design reward strategies that are more effective and in line with consumer preferences. This research contributes to the literature on customer management and marketing strategy by investigating their role in increasing satisfaction and loyalty. The practical implications of this research can help companies to maximize the benefits of their investment in rewards programs, by ensuring that the programs are not only attractive to customers but also effective in creating long-term loyalty.
Analisis Penerapan Program Customer Reward Menggunakan K-Means Barata, Mula; Novitasari, Dwi Tiyas Novitasari; Hastuti, Dwi Issadari; Rochmatin, Novia Nur; Muzakka, Mochammad Arifuddin; Andiyani, Putri
Multidisciplinary Applications of Quantum Information Science (Al-Mantiq) Vol. 4 No. 1 (2024): Multidisciplinary Applications of Quantum Information Science (Al-Mantiq)
Publisher : Al-Mantiq

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/almantiq.v4i1.2698

Abstract

Penelitian ini bertujuan menganalisis konsumen untuk memberikan program reward berdasarkan kepuasan dan loyalitas mereka dalam pusat perbelanjaan [Mall]. Penelitian dilakukan dengan cara mengumpulkan data, kemudian menganalisis hasilnya menggunakan metode clustering yang relevan. Analisis regresi menunjukkan hubungan yang kuat antara variabel-variabel tersebut, dan penelitian ini memberikan bukti kuat untuk pusat perbelanjaan [mall] dan perusahaan sejenis, supaya menggunakan metode ini untuk meningkatkan kepuasan pelanggan mereka. Hasil ini dapat membantu perusahaan dalam merancang strategi reward yang lebih efektif dan sesuai dengan preferensi konsumen. Penelitian ini memberikan kontribusi pada literatur tentang manajemen customer dan strategi pemasaran dengan menyelidiki peran mereka dalam meningkatkan kepuasan dan loyalitas . Implikasi praktis dari penelitian ini dapat membantu perusahaan untuk memaksimalkan manfaat dari investasi mereka dalam program reward, dengan memastikan bahwa program tersebut tidak hanya menarik bagi customer tetapi juga efektif dalam menciptakan loyalitas jangka panjang.
Co-Authors Barata, Mula Dwi Issadari Hastuti Mula Agung Barata Muzakka, Moch. Arifuddin Muzakka, Mochammad Arifuddin Novitasari, Dwi Tiyas Novitasari, Dwi Tiyas Novitasari Rochmatin, Novia Nur