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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat
Choirunisa, Desnita Mazaya
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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IMPLEMENTASI STRATEGI PEMASARAN DIGITAL DALAM UPAYA PENGEMBANGAN BRAND AWARENESS PADA PT. GALUH PROTANK LOGISTICS Choirunisa, Desnita Mazaya; Farida, Siti Ning
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Di era digital seperti sekarang, teknologi memiliki peran penting dalam menyebarkan kesadaran merk produk perusahaan. Terutama pada fitur penggunaan pemasaran digital. PT. Galuh Protank Logistics merupakan perusahaan yang bergerak di bidang penyewaan dan pengelolaan isotank, namun masih belum memanfaatkan dan menerapkan fitur teknologi secara maksimal yang menjadikan brand perusahaan belum dikenal secara lebih luas. Maka dari itu, penyusunan strategi dan penerapan pemasaran digital perlu diberikan kepada PT. Galuh Protank Logistics. Tujuan utama dari kegiatan implementasi ini adalah untuk meningkatkan dan mengembangkan brand awareness perusahaan melalui pemasaran digital dengan mengandalkan social media marketing, website marketing, dan e-commerce marketing. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Yang dimana diuraikan dengan menggunakan studi literatur, studi dokumen atau teks, dan observasi alami. Hasil penelitian yang dilakukan menunjukkan bagaimana strategi digital marketing yang disusun dapat berperan dalam mengembangkan brand awareness pada PT. Galuh Protank Logistics.
The Influence of Tiktok Content Marketing, Promotion and Online Customer Review on Shopee Marketplace Towards Online Impulsive Buying (A Study on Bare n Bliss Shopee Consumers in Surabaya) Choirunisa, Desnita Mazaya; Azizah, Nurul
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4851

Abstract

The development of digital technology has driven major changes in people's behavior in doing business, including in online shopping activities and also business marketing that has shifted to digital. The phenomenon of online purchases in society encourages online impulse purchases which are of particular concern. Bare n bliss is a beauty product that maximizes its product marketing digitally. Its products are actively promoted on tiktok social media, and bare n bliss is also present in the shopee marketplace to transact and maximize promotion and provide information. This study aims to analyze the influence of tiktok content marketing, promotions, and online customer reviews on shopee marketplace towards online impulsive buying in shopee consumers of Bare n Bliss products in Surabaya. The research method used is quantitative associative with sampling using purposive sampling which amounted to 110 respondents by distributing google forms to bare n bliss shopee consumers who are TikTok and Shopee application users that live in Surabaya. The data analysis technique used SPSS 27 software. The results showed that both partially and simultaneously, Tiktok content marketing, Promotion, and Online customer review had a positive and significant effect on Online impulsive buying.
Co-Authors NURUL AZIZAH Siti Ning Farida