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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat IIJSE
Oktavia, Adisa Lupita
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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TRANSFORMASI LINGKUNGAN SADAR ADMINISTRASI KEPENDUDUKAN (KALIMASADA) MENUJU OPTIMALISASI PELAYANAN ADMINISTRASI KEPENDUDUKAN DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SURABAYA Oktavia, Adisa Lupita; Susanti, Ety Dwi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Pendamping layanan administrasi kependudukan memiliki peran utama dalam mengedukasi masyarakat tentang administrasi kependudukan dan memperkuat peran layanan untuk membantu masyarakat dalam menyelesaikan masalah administrasi kependudukan. Sebagai inovasi, Dinas Kependudukan dan Pencatatan Sipil Kota Surabaya mengembangkan program KALIMASADA (Kawasan Lingkungan Masyarakat Sadar Administrasi Kependudukan) untuk meningkatkan layanan kepada masyarakat. Program ini melibatkan interaksi langsung antara mahasiswa dan masyarakat di semua kelurahan Kota Surabaya khususnya di Kelurahan Gunung Anyar yang menjadi objek penelitian. Penelitian ini menggunakan metode deskriptif kualitatif dengan fokus pada pengamatan dan pelaksanaan program KALIMASADA melalui survei lapangan. Dalam melaksanakan pemeriksaan data penduduk, layanan dilakukan di Balai Rukun Warga (RW) hingga kegiatan survey door to door. Pelaksanaan program KALIMASADA, mahasiswa dibantu oleh Ketua Rukun Tetangga (RT) dan Kader Surabaya Hebat (KSH) yang terlibat langsung dalam program tersebut. Hasil penelitian menunjukkan bahwa implementasi KALIMASADA berhasil meningkatkan kesadaran masyarakat terhadap pentingnya administrasi kependudukan. Dampak dari adanya program tersebut menyebabkan perbaikan pada warga yang berhadapan dengan Administrasi Kependudukan dan meningkatkan jumlah warga yang menangani Administrasi Kependudukan.
The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya) Oktavia, Adisa Lupita; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

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Abstract

This research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value. The purpose of this study was to examine the effect of brand awareness, perceived quality, and brand association on brand equity of Korean skincare products in Surabaya City. This research uses associative research methods with a quantitative approach, and data is conducted on 100 respondents who use Korean skincare products in Surabaya City. This study uses primary data and sampling techniques using non-probability sampling techniques with a purposive sampling approach. This study shows the results that the f test produces an Fcount value greater than Ftable, namely 92.972> 2.70, with a significance value smaller than 0.05, namely 0.00 (0.00 <0.05) so that it can be stated that H1 is accepted. The t-test produces a tcount value of 0.699 < t table 1.985 for brand awareness, while the tcount for perceived quality is 2.391 > t table 1.985, and the tcount for brand association is 6.133 > t table 1.985. From the t-test results, H2 is rejected, while H3 and H4 are accepted. This study concludes that brand awareness, perceived quality, and brand association simultaneously have a significant influence on brand equity. However, there is a lack of influence of brand awareness on brand equity, partially, while perceived quality and brand association partially have a significant influence on brand equity.
Co-Authors Budi Prabowo Susanti, Ety Dwi