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SOSIALISASI PEMASARAN PRODUK MELALUI PLATFORM DIGITAL (DIGITAL MARKETING) SEBAGAI OPTIMALISASI SANTRIPRENEURSHIP BERBASIS EKONOMI KREATIF DIGITAL Awardani, Niken Febrila; Santoso, Poppy Kayana Prayagita; Hardhika, Palmarosa Ardianti Putri; Agustina, Fauzean Saputri; Faidah, Lutfatin; Nurcholisoh, Natasya An Nisa; Sakinah, Yusratus; Billah, Mu’tasim
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Program Kuliah Kerja Nyata Inovasi Pesantren (KKNIP) ini mengintegrasikan santripreneurship dengan pemasaran digital untuk mempromosikan lilin aromaterapi berbasis minyak jelantah. Melalui strategi pemasaran online, Tim 3 putri KKN Inovasi Pesantren mengajak siswi dan santri untuk memanfaatkan platform media sosial, optimasi mesin pencari (SEO), dan kampanye iklan berbayar untuk menjangkau konsumen yang lebih luas. Media sosial digunakan untuk membangun brand awareness dan interaksi dengan pelanggan melalui konten visual menarik dan promosi khusus. SEO diterapkan untuk meningkatkan visibilitas produk di mesin pencari, sementara iklan berbayar ditargetkan pada demografis yang relevan untuk mendorong konversi. Inisiatif ini bertujuan memperluas pasar, meningkatkan penjualan, serta memberikan pelatihan digital dan kewirausahaan kepada santri.
Sintesis Kristalin Selulosa Berbahan Limbah Pelepah Pisang Rahmawati, Ayu; Faidah, Lutfatin; Ramadhan Yogaswara, Rachmad
Jurnal Fisika Unand Vol 14 No 4 (2025)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jfu.14.4.332-338.2025

Abstract

Nanocrystalline cellulose (CNC) was successfully synthesized from banana sheath waste and demonstrated promising potential for applications in biocomposites, sustainable materials, and biomedical fields. This study aimed to produce CNC through an environmentally friendly chemical process while investigating the effects of bleaching temperature and acid concentration on CNC yield and properties, in accordance with ISO/TS 20477:2017. The process involved delignification using 17% NaOH at 100°C for 1.5 hours to remove lignin, followed by bleaching with 10% H₂O₂ for 1.5 hours at various temperatures (70°C–90°C) to enhance cellulose purity. Acid hydrolysis using H₂SO₄ at concentrations of 10%–30% was conducted at 45°C for 40 minutes to break down amorphous regions and form nanocrystalline structures. Chesson-Datta analysis revealed cellulose, hemicellulose, and lignin contents of 80.32%, 5.257%, and 3.26%, respectively. Optimal conditions were found at 80°C bleaching temperature and 10% acid concentration, yielding 2.5606 g of CNC. SEM-EDX analysis showed smooth fibrous morphology with 63.55% carbon and 35.83% oxygen content, while XRD analysis indicated particle sizes ranging from 8.76 to 24.12 nm, with an average of 14.25 nm.