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All Journal Startupreneur Business Digital (SABDA Journal)
Lutfiani, Lucia Sausan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Technological Aspects in the Era of Digital Transformation Leading to the Adoption of Big Data Lutfiani, Lucia Sausan; Birgithri, Andzelika; Queen, Zabenaso
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.496

Abstract

The purpose of this study is to examine how technical advancements have impacted big data analytics adoption in the age of digital transformation. The study's population consists of Indonesian businesses who have integrated big data into their operational systems, particularly those in Jabodetabek. 205 individuals were included in the study's sample through the use of a purposive sample technique. Primary data from a questionnaire survey are the sort of data used in this study. Using SPSS version 25, several regression approaches were used to examine the data. The study's findings indicate that businesses' interest in implementing big data is positively impacted by relative advantage, compatibility, and complexity. However, security has a negative impact on businesses' willingness to use big data.
Co-Authors Birgithri, Andzelika Queen, Zabenaso