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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Limas Pendidikan Guru Madrasah Ibtidaiyah
Apriana, Ayu
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Economics, Econometrics & Finance Education Mathematics Other

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Transformasi Pendidikan: Pengaruh Media Pembelajaran Classpoint Terhadap Minat Belajar Materi IPS Siswa Madrasah Ibtidaiyah Palembang Rizky, Muhammad; Jadidah, Ines Tasya; Putra Pratama, Muhammad Aldri; Nadilah, Azzahra Nurul; Apriana, Ayu
Limas PGMI Vol 4 No 2 (2023): Limas Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/limas_pgmi.v4i2.20611

Abstract

Interest in learning is an important aspect of the learning process. Some of the literature that the author found shows low interest in learning students at the elementary / MI level. The research method used is a quantitative type of quasi-experiment. The population in this study was a whole rush of grade VI students. The instrument trial sample comprised 114 respondents and class samples, namely IV.A and IV.B. The research showed an increase of 1.04 points in classes using class point learning media and independent sample t-test results showing a value of Sig.0.569. Based on these results, the author concludes that classpoint learning media has an effect but is not significant on students' learning interest in social studies material at MI Munawariyah Palembang.
Integrating STP and Marketing Mix (4P) for Effective Storytelling Content Development for the Avoskin’s Brand on Instagram Apriana, Ayu; Wibowo, Sampurno; Cahyani, Leni
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6739

Abstract

Technological developments demand a more personalized marketing approach for Generation Z. Creating Storytelling Content on Instagram is an effective strategy for building emotional bonds, but its success depends heavily on the alignment of Segmenting, Targeting, Positioning (STP) and Marketing Mix (4P) strategies with audience preferences to prevent message gaps. Therefore, this study aims to determine the relationship between STP and Marketing Mix on the creation of Storytelling Content on Avoskin’s's Instagram social media. This study uses a quantitative approach with a data collection method through the distribution of online questionnaires to 105 respondents who are Avoskin’s's Instagram followers. Sampling was carried out using a purposive sampling technique. The collected data were then analyzed using descriptive statistical analysis methods and multiple linear regression with the help of IBM SPSS software tools. The results of the study prove that the STP and Marketing Mix variables partially and simultaneously have a positive and significant relationship on the creation of Storytelling Content. Together, the two independent variables contribute 86.7% to Storytelling Content. In conclusion, the integration of targeted STP mapping as a narrative foundation and the implementation of the right Marketing Mix has proven to be crucial in creating digital marketing content that is adaptive, interactive, and relevant to the target market.
Co-Authors Jadidah, Ines Tasya Leni Cahyani Maryamah Maryamah Muhammad Rizky Nadilah, Azzahra Nurul Putra Pratama, Muhammad Aldri Ravika, Anzela Sampurno Wibowo