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Educational Tactics through Social Marketing: Enhancing Awareness and Community Participation in Building a Quality Education Environment Sudarno, Sudarno; Hutahuruk, Marice Br; Prayetno, Muhammad Pringgo; Renaldo, Nicholas; Taylor, John Alexander; Harrison, Edward
Reflection: Education and Pedagogical Insights Vol. 1 No. 4 (2024): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v1i4.64

Abstract

In the dynamic landscape of education, where the winds of change constantly blow through the traditional structures, a promising avenue for transformative evolution emerges at the intersection of pedagogy and social marketing. As we navigate the multifaceted challenges woven into the fabric of society, the symbiotic relationship between education and social marketing takes center stage. Quantitative data from surveys will be analyzed using statistical techniques to identify patterns, correlations, and trends. Qualitative data from interviews and community workshops will undergo thematic analysis to uncover recurring themes and nuanced insights. The triangulation of findings from multiple sources will enhance the validity and reliability of the results. The synergy between pedagogy and social marketing represents a paradigm shift in how we conceptualize and approach education. The fusion of pedagogy and social marketing underscores the need for integrated professional development programs for educators. Institutions should design collaborative professional development programs that bring together educators and marketers.
The Role and Effectiveness of Accounting Information Systems in Modern Organizations: A Comprehensive Analysis Mukhsin, Mukhsin; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Renaldo, Nicholas; Prayetno, Muhammad Pringgo
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4389

Abstract

In today's dynamic business environment, the accuracy and efficiency of financial data processing are paramount for organizational success. Accounting Information Systems (AIS) have emerged as critical tools that integrate traditional accounting practices with advanced information technology, offering businesses a structured mechanism for collecting, processing, and reporting financial information. This study examines the significance of AIS by reviewing existing literature and employing a mixed-methods approach, including surveys, interviews, and case studies, to assess its effectiveness. The findings indicate that while AIS significantly improves financial reporting accuracy, efficiency, and decision-making, its successful implementation depends on overcoming challenges such as high initial costs, employee resistance, and the need for continuous training. The study concludes by offering practical recommendations for optimizing AIS implementation and suggests areas for ongoing system evaluation and improvement.
The Impact of Audit Reputation on Stakeholder Trust: A Qualitative Analysis of Key Influencing Factors Hadi, Syukri; Putri, Novita Yulia; Andi, Andi; Renaldo, Nicholas; Prayetno, Muhammad Pringgo
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4390

Abstract

Audit reputation is a vital component of the financial reporting ecosystem, significantly influencing stakeholder trust and confidence in audited financial statements. This qualitative study explores the multifaceted nature of audit reputation, examining how it is shaped by factors such as audit quality, ethical behavior, auditor independence, crisis management, and firm size. Through a case study approach involving in-depth interviews with key stakeholders and document analysis, the research provides insights into how audit reputation is perceived and managed within the industry. The findings highlight the critical importance of maintaining a strong audit reputation for the success and sustainability of audit firms. The study concludes with practical recommendations for audit firms to enhance their reputation, ensuring continued stakeholder trust and confidence.
Understanding the Issue of Taxpayer Compliance and Knowledge Gaps Hutahuruk, Marice Br; Ridwan, Muhammad; Hairudin, Hairudin; Prayetno, Muhammad Pringgo; Renaldo, Nicholas
Nexus Synergy: A Business Perspective Vol. 2 No. 2 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i2.102

Abstract

This research uniquely focuses on cognitive barriers, emphasizing the need for taxpayer education and simplified communication of tax laws. The novelty lies in presenting taxpayer education as a strategic tool to enhance compliance, thus shifting the focus from a compliance model based on fear to one based on understanding and support. This research adopts a qualitative approach, utilizing semi-structured interviews and focus group discussions (FGDs) to collect data from various stakeholders, including individual taxpayers, tax consultants, and tax authorities. This research concludes that improving taxpayer compliance requires addressing the knowledge barriers that exist in the tax system. Simplified tax regulations, better access to tax information, and enhanced taxpayer education can significantly reduce unintentional non-compliance. Tax authorities should invest in educational programs and provide clearer, more user-friendly tax guidelines. Future research could extend this study by incorporating quantitative measures to assess the relationship between tax knowledge and compliance rates.
TARIF PAJAK, SELF ASSESSMENT, KEADILAN, PEMAHAMAN PERPAJAKAN, DISKRIMINASI TERHADAP PENGGELAPAN PAJAK DI KPP PRATAMA PEKANBARU TAMPAN Renaldo, Nicholas; Nicholas, Eric; Hutahuruk, Marice Br; Prayetno, Muhammad Pringgo; Prihastomo, Arih Dwi; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Yusrizal, Yusrizal; Veronica, Kristy
Bilancia : Jurnal Ilmiah Akuntansi Vol 9 No 2 (2025): Bilancia : Jurnal Ilmiah Akuntansi
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/bilancia.v9i2.5018

Abstract

This study examines the influence of tax rates, self-assessment, fairness, tax understanding, and discrimination on tax evasion at KPP Pratama Pekanbaru Tampan. The population consists of all individual taxpayers registered at KPP Pratama Pekanbaru Tampan. A sample of 100 respondents was selected using incidental sampling. Primary data were collected through questionnaires distributed via Google Forms. The independent variables in this study are Tax Rates, Self Assessment, Fairness, Tax Understanding, and Discrimination. Data were analyzed using multiple linear regression analysis with IBM SPSS Statistics software. The findings reveal that Self Assessment, Fairness, and Discrimination significantly affect tax evasion, whereas Tax Rates and Tax Understanding do not have a significant impact. Penelitian ini menganalisis pengaruh tarif pajak, self assessment, keadilan, pemahaman perpajakan, dan diskriminasi terhadap penggelapan pajak di KPP Pratama Pekanbaru Tampan. Populasi dalam penelitian ini adalah seluruh wajib pajak orang pribadi yang terdaftar di KPP Pratama Pekanbaru Tampan. Sampel yang diambil sebanyak 100 responden dengan metode incidental sampling. Data primer diperoleh melalui penyebaran kuesioner menggunakan Google Forms. Variabel bebas dalam penelitian ini adalah Tarif Pajak, Self Assessment, Keadilan, Pemahaman Perpajakan, dan Diskriminasi. Teknik analisis data yang digunakan adalah regresi linier berganda dengan menggunakan perangkat lunak IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa variabel Self Assessment, Keadilan, dan Diskriminasi berpengaruh signifikan terhadap penggelapan pajak, sedangkan variabel Tarif Pajak dan Pemahaman Perpajakan tidak berpengaruh signifikan.
Penguatan Kapasitas Dosen Pemula melalui Pelatihan Trik Jitu Tembus Publikasi Scopus di Ikatan Cendekiawan Muda Akuntansi Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Hutahuruk, Marice Br; Yani, Fitri; Panjaitan, Harry Patuan; Suharti, Suharti; Aprilia, Bord Nandre; Prayetno, Muhammad Pringgo
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i1.5198

Abstract

Publikasi di jurnal internasional bereputasi, khususnya terindeks Scopus, merupakan kebutuhan penting bagi dosen dan peneliti dalam mendukung karier akademik, peningkatan reputasi institusi, serta memperluas jejaring ilmiah. Namun, banyak akademisi pemula menghadapi kendala dalam proses publikasi karena keterbatasan pengetahuan teknis, pemilihan jurnal, dan kemampuan menulis artikel sesuai standar internasional. Kegiatan pengabdian kepada masyarakat ini berupa pelatihan dan pendampingan penulisan artikel ilmiah bertema “Trik Jitu Tembus Publikasi Scopus”. Tujuan kegiatan adalah untuk meningkatkan literasi publikasi internasional, memberikan keterampilan teknis penulisan, serta mengurangi potensi kesalahan umum yang sering dilakukan penulis pemula. Metode pelaksanaan meliputi ceramah, diskusi interaktif, simulasi penulisan artikel, dan konsultasi individu. Hasil menunjukkan peningkatan pemahaman peserta mengenai standar Scopus, strategi pemilihan jurnal, teknik penulisan akademik, serta kemampuan memanfaatkan tools pendukung publikasi. Program ini diharapkan dapat berlanjut dalam bentuk komunitas riset dan kolaborasi antar dosen dalam menghasilkan artikel bereputasi.
Educational Strategies for Fortified Goat Milk Development Supported by Digital Financial Ecosystems Hutahuruk, Marice Br; Junaedi, Achmad Tavip; Renaldo, Nicholas; Prayetno, Muhammad Pringgo; Prihastomo, Arih Dwi; Andi, Andi; Putri, Novita Yulia; Fransisca, Luciana; Faruq, Umar; Musa, Sulaiman
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.143

Abstract

The development of fortified goat milk offers a promising approach to addressing nutritional deficiencies while creating value-added opportunities in the dairy sector, particularly in rural and peri-urban communities. Despite its potential, many fortified goats milk initiatives remain small-scale due to limited entrepreneurial capacity, weak market integration, and low adoption of digital financial systems. This study aims to examine educational strategies that integrate fortified goat milk development with digital financial ecosystems to enhance enterprise sustainability and scalability. Using a mixed-methods approach, the study combines qualitative interviews and focus group discussions with quantitative survey analysis involving educators, students, dairy producers, and digital finance practitioners. The findings reveal that conventional education emphasizes technical production skills while neglecting financial literacy and digital finance competencies. Integrated educational strategies significantly improve digital banking adoption, financial management practices, and access to microfinancing, which in turn mediate improvements in business performance. The study contributes a novel interdisciplinary framework that links nutrition innovation education with digital finance literacy, offering practical insights for educators, policymakers, and development agencies seeking to strengthen fortified dairy value chains and promote inclusive, digitally enabled agro-entrepreneurship.
Green Digital Education Model with AI and IoT Integration in Sustainable Goat Farming Curriculum Prihastomo, Arih Dwi; Renaldo, Nicholas; Junaedi, Achmad Tavip; Hutahuruk, Marice Br; Prayetno, Muhammad Pringgo; Faruq, Umar; Koto, Jaswar; Jahrizal, Jahrizal; Nyoto, Nyoto; Fransisca, Luciana
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.149

Abstract

The rapid advancement of Artificial Intelligence (AI) and Internet of Things (IoT) technologies has transformed agricultural production systems; however, their integration into agricultural education remains limited. This study develops and evaluates a Green Digital Education Model that integrates AI, IoT, and Material Flow Cost Accounting (MFCA) into a Sustainable Goat Farming Curriculum. Using a Research and Development (R&D) approach, the study followed four phases: needs analysis and curriculum mapping, system development and technological integration, pilot implementation, and evaluation. IoT sensors were deployed to collect real-time environmental and livestock data, which were integrated into a cloud-based dashboard and an AI-driven Decision Support System (DSS). An MFCA module was incorporated to enable environmental cost analysis and greenhouse gas emission calculations based on standardized methodologies. Pilot implementation in selected university courses demonstrated significant improvements in students’ digital literacy, sustainability awareness, and analytical decision-making skills, as evidenced by pre-test and post-test comparisons. Qualitative findings indicated increased engagement, motivation, and interdisciplinary collaboration. The model transforms conventional livestock education into a technology-driven “living laboratory,” aligning agricultural curricula with Education 4.0 principles and sustainability reporting standards. The study contributes a scalable framework for integrating green technology and digital innovation into higher education, supporting environmentally responsible and data-driven agricultural practices.
Value Co-Creation and Digital Marketplace Strategy in Enhancing Commercialization Performance, An Educational Perspective from Fortified Goat Milk Entrepreneurship Prihastomo, Arih Dwi; Renaldo, Nicholas; Junaedi, Achmad Tavip; Panjaitan, Harry Patuan; Nyoto, Nyoto; Hutahuruk, Marice Br; Faruq, Umar; Prayetno, Muhammad Pringgo; Wati, Yenny; Fransisca, Luciana
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.151

Abstract

The rapid transformation of the digital economy has reshaped entrepreneurial practices, particularly within agribusiness sectors that increasingly rely on digital platforms to enhance market reach and competitiveness. This study examines the role of value co-creation and digital marketplace strategy in enhancing commercialization performance from an educational perspective within the context of fortified goat milk entrepreneurship. Using a quantitative explanatory design, data were collected from 156 participants involved in entrepreneurship learning programs integrated with real-world digital commercialization activities. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that value co-creation significantly influences digital marketplace strategy and commercialization performance. Digital marketplace strategy also significantly affects commercialization performance and partially mediates the relationship between value co-creation and commercialization performance. The model demonstrates substantial explanatory power, suggesting that collaborative engagement supported by structured digital systems enhances measurable business outcomes. From an educational perspective, the findings reveal that commercialization performance can function as a practical learning outcome within experiential entrepreneurship education. The study contributes to the literature by integrating service-dominant logic, digital marketing strategy, and entrepreneurship education into a unified framework. It highlights that digital value co-creation is not only a strategic driver of market performance but also a transformative pedagogical approach in technology-enabled agribusiness development.
Material Flow Cost Accounting (MFCA)-Driven Smart Goat Livestock Management System Prayetno, Muhammad Pringgo; Renaldo, Nicholas; Faruq, Umar; Junaedi, Achmad Tavip; Hutahuruk, Marice Br; Suhardjo, Suhardjo; Prihastomo, Arih Dwi; Nyoto, Nyoto; Panjaitan, Harry Patuan; Fransisca, Luciana
Luxury: Landscape of Business Administration Vol. 4 No. 1 (2026): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v4i1.148

Abstract

The livestock sector plays a crucial role in food security and rural economic resilience; however, goat farming management in developing economies remains largely traditional and weakly integrated with structured environmental accounting systems. This study develops and validates a Material Flow Cost Accounting (MFCA)-Driven Smart Goat Livestock Management System, which integrates environmental management accounting, Internet of Things (IoT) monitoring, emission estimation, and artificial intelligence (AI)-based decision support within a unified digital platform. Using a design science research approach combined with field validation, the system was implemented in a medium-scale goat farm over a two-month period. The MFCA model quantified material inputs and outputs in both physical and monetary terms, including feed conversion, waste generation, and methane (CH₄) and nitrous oxide (N₂O) emissions based on IPCC Tier 1 guidelines. The results demonstrate improvements in feed efficiency (from 74% to 84%), mortality reduction (from 8% to 4%), increased data accuracy (from 60% to 92%), and a 22% improvement in eco-efficiency ratios. The AI module achieved 87% accuracy in estrus detection and 84% accuracy in early disease classification. The study extends MFCA application from manufacturing to biological production systems and introduces the concept of accounting-driven smart farming, where environmental accounting is embedded within digital infrastructure. The findings contribute to the advancement of Digital Environmental Management Accounting (Digital EMA) and provide a scalable model for sustainable livestock transformation in emerging economies.