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All Journal Jurnal STEI Ekonomi
Haidina, Nur
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Economics, Econometrics & Finance Social Sciences

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The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust Megayani, Megayani; Chandra, Rama; Haidina, Nur
Jurnal STEI Ekonomi Vol 32 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v32i02.836

Abstract

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.
The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust Megayani, Megayani; Chandra, Rama; Haidina, Nur
Jurnal STEI Ekonomi Vol. 32 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v32i02.recovery.836

Abstract

Recovery version This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors. Article Information: Received 2/2/2023 / Revised 12/29/2023 / Accepted 12/29/2023 / Online First 1/17/2024
Co-Authors Chandra, Rama Megayani, Megayani