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All Journal Jurnal Mirai Management Jurnal STEI Ekonomi International Journal of Economy, Education and Entrepreneurship (IJE3) Empowerment Society Indonesian Journal of Business, Accounting and Management PROGRESIF Jurnal Riset Manajemen dan Bisnis
Chandra, Rama
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust Megayani, Megayani; Chandra, Rama; Haidina, Nur
Jurnal STEI Ekonomi Vol 32 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v32i02.836

Abstract

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.
Training on Making Various Creations of Goods Using Used Paper Merliyana, Merliyana; Saefurahman, Asep; Chandra, Rama; Burdah, Agustian; Hendrawati, Hendrawati
IMPOWERMENT SOCIETY Vol 6 No 1 (2023): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i1.958

Abstract

Training on making various creations of goods by utilizing waste paper is intended to foster interest in entrepreneurship. Entrepreneurial interest is preceded by knowledge and information which is then followed by participation in activities to gain experience, and finally, the desire to carry out these activities arises. The training was held in one day and was divided into an introduction to the concept of entrepreneurship and the practice of making various creations made from waste paper. The resulting products are not only of economic value but can also be used as everyday household appliances. This training is beneficial for the participants, because, in addition to increasing knowledge about entrepreneurship, it also adds skills, especially in making various creations of paper products. Utilizing social media and participating in MSME exhibitions which are relatively frequently carried out by the Central and Regional Governments, can be an alternative solution for product introduction and marketing.
THE ROLE OF CHARACTER COMPETENCY VALUE AND PERCEIVED USEFULNESS AS MEDIATORS OF VIRTUAL ITEM VALUE ON REPURCHASE INTENTION Chandra, Rama; Syamsuar, Ginanjar; Megayani, Megayani; S, Dwi Windu; Mufid, Zhafran
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.220

Abstract

This research aims to determine the role of character competency values and perceived usefulness as mediators of virtual item values on intention in repurchasing Mobile Legends skins. The population in this study were Mobile Legends Jabodetabek game players, with the sample criteria being Mobile Legends game players who had purchased skins in the last year. Data collection used a questionnaire distributed using Google Form via Whatsapp, and data analysis used SEM_PLS path analysis. The research results show that the value of virtual items has a positive effect on repurchase intention, character competency and perceived usefulness. The character competency value also has a positive effect on repurchase intention. However, character competency value does not mediate the effect of virtual item value on repurchase intention. Perceived usefulness has no effect on repurchase intentionand is also not a mediator of virtual item value on Mobile Legend players' intentionin repurchasing skins
Determinan Minat Beli Produk Halal Facial Wash Ponds Pada Generasi Milenial Megayani, Megayani; Chandra, Rama; Dwi Larasati, Joko Bagio Santoso, Ginanjar Syamsuar,
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7246

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh advertisement, celebrity endorsement, kualitas produk, dan islamic branding terhadap minat beli facial wash ponds . Populasi dalam penelitian ini adalah generasi milenial yang tinggal di wilayah Jakarta Pusat. Pengumpulan data dengan cara mendistribusikan kuesioner menggunakan Google Form via Whatspp, dan analisis yang digunakan adalah SEM-PLS Hasil penelitian menunjukkan bahwa advertisement, celebrity endorsement dan kualitas produk berpengaruh terhadap minat beli. Sedangkan islamic branding tidak berpengaruh terhadap minat beli. Kata Kunci: Advertisement, Celebrity Endorsement, Kualitas Produk, Islamic Branding, Minat Beli. ABSTRACT This research aims to determine the influence of advertisements, celebrity endorsements, product quality, and Islamic branding on interest in buying facial wash ponds. The population in this study is the millennial generation who live in the Central Jakarta area. Data were collected by distributing questionnaires using Google Form via Whatspp, and the analysis used was SEM-PLS. The results of the research show that advertisements, celebrity endorsements and product quality influence buying interest. Meanwhile, Islamic branding has no effect on purchasing interest. Keywords: Advertisement, Celebrity Endorsement, Product Quality, Islamic Branding, Purchase Intention
Effect of service quality and company image on customer satisfaction mediated by price at CV. Rizqy Abadi Utama Jakarta Alfiarini, Isni Ambar; Chandra, Rama
Indonesian Journal of Business, Accounting and Management Vol. 6 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v6i01.799.149

Abstract

This research examines the effects of service quality, price, and corporate image on customer satisfaction. It also aims to explore the indirect impact of service quality on customer satisfaction through price and the influence of corporate image on customer satisfaction via price. This study employs an associative research strategy. The population includes clients of CV. Rizqy Abadi Utama, with a sample size of 68 respondents who have used the company's distribution and licensing services. A purposive sampling technique was used, and data was collected through questionnaires, yielding primary data. The analysis was conducted using path analysis with the Partial Least Squares (PLS) method, explicitly utilizing WarpPLS 6.0 software. The study's findings conclude that service quality, price, and corporate image all positively influence customer satisfaction. However, regarding mediating effects, the study found that price does not mediate the relationship between service quality and customer satisfaction, nor does it fully mediate the relationship between corporate image and customer satisfaction. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.
Pengaruh Kesadaran Merek, Kualitas Produk, dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Pelanggan Lip Cream Series H di Jakarta Fajrina, Feby; Chandra, Rama
Jurnal Riset Manajemen dan Bisnis Vol 9 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i2.1606

Abstract

Purpose: This study aims to determine the effect of brand awareness, product quality, brand trust on customer satisfaction through purchasing decisions on H lip cream series customers in Jakarta. Methods: This research uses a quantitative approach with data collection using questionnaires and interviews of part of the questionnaire. The population in this study are customers who have bought more than once H lip cream series products and live in Jakarta with a sample size of 100 respondents using purposive sampling method. The data analysis technique used is descriptive statistics and path analysis with the help of SmartPLS 3.0 software. Result: The results prove that brand awareness, product quality, and brand trust have a direct effect on purchasing decisions. Brand awareness and brand trust have a direct effect on customer satisfaction. Meanwhile, purchasing decisions have no direct effect on customer satisfaction. Furthermore, purchasing decisions do not mediate brand awareness, product quality, and brand trust on customer satisfaction. Implication: The results of this study focus on the marketing strategy of the importance of strengthening brand awareness and brand trust in creating satisfied customers rather than just focusing on encouraging purchases.
Memulai Usaha dari Rumah Merliyana; Saefurahman, Asep; Hendrawati; Chandra, Rama; Burda, Agustian; Mais, Rimi Gusliana
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.228

Abstract

This community service activity aims to enhance the entrepreneurial knowledge and skills of housewives in RT 03 RW 010, Puri Bukit Depok housing area, in starting home-based businesses. Using an educational and participatory approach, the program focuses on empowering household-based economic activities by leveraging local potential and simple technology. The program was carried out through presentations, group discussions, and hands-on practices related to basic entrepreneurship, identifying business opportunities, and product marketing strategies using social media. The results show high enthusiasm among participants, improved understanding of entrepreneurship, and initial planning of home businesses aligned with their individual skills and conditions. This activity is expected to serve as a sustainable starting point in developing micro-entrepreneurs among housewives.
Co-Authors Alfiarini, Isni Ambar Burda, Agustian Burdah, Agustian Dwi Larasati, Joko Bagio Santoso, Ginanjar Syamsuar, Fajrina, Feby Ginanjar Syamsuar Haidina, Nur Hendrawati Hendrawati Hendrawati Megayani, Megayani Merliyana merliyana, Merliyana Mufid, Zhafran Rimi Gusliana Mais S, Dwi Windu Saefurahman, Asep