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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Sjafri, Aida Vitayala
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Humanities Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Digital untuk Pemasaran Ikan Skala Mikro : Systematic Literature Review Leonardi, Aska; Sjafri, Aida Vitayala; Saleh, Amiruddin; Fatchiya, Anna
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6873

Abstract

Fish is a perishable commodity, so it takes fast time to reach consumers. However, many obstacles are experienced in marketing fish, such as market access, natural barriers, including distance and travel time, institutional barriers including legal restrictions on entry, tariffs, and quotas. This study was conducted to describe the current state of research on the use of ICT in fish marketing to recommend research on fish marketing communications in the future. This study uses a literature review method, by analyzing 22 journal articles based on relevant keyword searches. All samples were then described qualitatively. The results show that the adoption of mobile phones, especially from an economic perspective, can have an impact on increasing market efficiency. The main focus that becomes an opportunity to contribute to a fish marketing communication strategy is research on the competence of fish marketers in using ICT.
Strategi Peningkatan Daya Saing Usaha Kecil Menengah Melalui Peningkatan Mutu Sekolah Menengah Kejuruan Pristi, Nurkholis Abellian; Sjafri, Aida Vitayala; Suprayitno, Gendut
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 1 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.1.73-83

Abstract

Superior human resources is one of the long-term plans built by the government to reach Indonesia's gold in 2045. The quality of human resources is strongly influenced by improving the quality of education, especially vocational education. There are at least two main challenges to improving human Resources quality, namely low labor education and skills owned by Indonesian workers that are not yet aligned with the industry. Therefore, vocational education needs to be returned to its dignity, especially at the vocational level. This study seeks to identify problems, build conceptual models and establish development strategies to solve problems. The method used with the soft system methodology, which was developed into seven stages of improvement to produce a concrete strategy based on the comparison between the real world and the conceptual model. The results of this study are the steps offered to develop VHS towards a better way to strengthen the mental of VHS students, provide full-service support to VHS graduates, strengthen school institutions, and improve the quality of school human resources. The four major points will be implemented through 16 sub-strategies, namely planting character education and industrial work culture for students, rebranding vocational schools, improving foreign language skills and digital literacy for students, providing quality internships and industry-based certification for students, building supply demand mapping, tracer study studies, strengthening BKK and job matching services, student support for entrepreneurship, alignment of vocational school ecosystems, strengthening the role of LSP P1, encouraging Tefa to be BLUD, cooperation to build an industrial class, training and development of school human resources and updating of educational teaching materials 4.0.
Co-Authors Amiruddin Saleh Anna Fatchiya Gendut Suprayitno Leonardi, Aska Pristi, Nurkholis Abellian