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Humaerah, Nurul
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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LEGAL CERTAINTY FOR BUILDINGS WITH BUILDING USE RIGHTS STANDS ON LAND WITH LAND MANAGEMENT RIGHTS Santosa, Samuel Agung; Surya, M. Javana Krida; Muhammad, Maldi Omar; Humaerah, Nurul; Anugraha, Matius Hermawan
JURNAL DARMA AGUNG Vol 32 No 4 (2024): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i4.4586

Abstract

Land Management Rights (HPL) are the authority granted by the government to landowners to manage part of state land, as regulated in Article 2 Paragraph (4) of the Basic Agrarian Law. Generally, HPL is valid for 30 years so that the holder can utilize government land efficiently. However, there are still weaknesses in HPL regulations related to the legal consequences when Building Use Rights (HGB) are established on land that has HPL. This weakness has the potential to create legal uncertainty, such as the possibility of building removal or land rent increases that can be carried out by the landowner at any time. This condition can hinder investment in the property sector. Therefore, a revision is needed in the legislation that regulates both HGB and HPL to ensure legal clarity regarding buildings with HGB that are established on land managed using HPL. This research is expected to provide important contributions in the legal field and provide benefits to all parties involved, including HGB holders, landowners, and the government.
Pengaruh Live Streaming dan Voucher Gratis Ongkir Terhadap Keputusan Pembelian (Studi Pada Konsumen TikTok Shop di Kalangan Mahasiswa Kota Makassar) Humaerah, Nurul; Atmevia, Witra; AB, Muhammad Alif Rizqi; Hardianzah, Hardianzah; Husain, Fakhirah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3611

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi promosi digital, khususnya Live Streaming dan Voucher Gratis Ongkir, terhadap Keputusan Pembelian pada konsumen TikTok Shop di kalangan mahasiswa Kota Makassar. Latar belakang penelitian ini didorong oleh fenomena pesatnya pergeseran perilaku konsumen ke arah social commerce, di mana fitur interaktif siaran langsung dan insentif biaya pengiriman dinilai menjadi faktor krusial dalam menarik minat beli generasi muda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Sampel penelitian terdiri dari 100 responden mahasiswa yang dipilih menggunakan teknik purposive sampling, dengan kriteria pernah melakukan transaksi pembelian melalui fitur Live Streaming dan memanfaatkan voucher. Data dikumpulkan melalui kuesioner tertutup skala Likert dan dianalisis secara mendalam menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 3.0. Hasil pengujian hipotesis membuktikan bahwa Live Streaming berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai T-statistik 5,241 dan P-Values 0,000. Demikian pula, Voucher Gratis Ongkir berpengaruh positif dan signifikan dengan nilai T-statistik 3,937 dan P-Values 0,000. Nilai R Square sebesar 0,635 menunjukkan bahwa kedua variabel independen mampu menjelaskan 63,5% variasi Keputusan Pembelian, sedangkan sisanya sebesar 36,5% dijelaskan oleh faktor lain. Temuan ini mengindikasikan bahwa kombinasi interaksi visual dan keuntungan ekonomis sangat efektif mendorong transaksi. Pelaku usaha disarankan untuk terus mengoptimalkan kualitas konten dan promosi guna memperkuat daya tarik produk dan loyalitas konsumen.
Co-Authors AB, Muhammad Alif Rizqi Anugraha, Matius Hermawan Atmevia, Witra Hardianzah, Hardianzah Husain, Fakhirah Muhammad, Maldi Omar Santosa, Samuel Agung Surya, M. Javana Krida