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All Journal E-Coops-Day : Jurnal Ilmiah Abdimas Koaliansi
Maryam, dkk., Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pendampingan Digitalisasi untuk Meningkatkan Produktivitas Koperasi dengan Aplikasi Point of Sale di Koperasi Serba Usaha Visiana Bhakti Maryam, dkk., Siti
E-Coops-Day Vol. 5 No. 2 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i2.4696

Abstract

The assistance provided to the Visiana Bhakti Multi-Business Cooperative aims to increase productivity through the implementation of digitalization. By utilizing information and communication technology, cooperative management can be carried out more effectively and efficiently. Digitalization is expected to improve service quality, speed up business processes, and increase efficiency in cooperative management. To support this, an analysis of the results of observations was first carried out to see the problems experienced by the cooperative. Observation results show that this cooperative has not fully implemented digitalization, especially in shop units which still use manual methods for recording sales, so that errors often occur in preparing financial reports. Based on discussions with the cooperative management, it was agreed that digitalization would be implemented immediately. This digitalization process is going well, especially with the implementation of applications Point of Sale (cashier) at the cooperative. Several areas have been identified that require improvement so that digitalization can run consistently and sustainably, so that cooperatives can continue to develop.
Analisis Implementasi Bauran Promosi Dalam Meningkatkan Partisipasi Anggota Sebagai Pelanggan : Studi Kasus Pada Unit Niaga Kopkar PD. Kebersihan Kota Bandung “Dharma Nirmala” Maryam, Siti; Darliah, Nais
Koaliansi : Cooperative Journal Vol. 2 No. 1 (2022): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i1.2399

Abstract

The background of this research is the low participation of members in conducting transactions in commercial units, especially KDN Mart provided by cooperatives. This study to determine the application of the promotion mix at Kopkar PD Kebersihan Kota Bandung Dharma Nirmala, to determine the participation of members as customers of the and to find out what efforts can be made to increase the number of members. participation as a customer through the promotion mix. The research method used is descriptive analysis.The results of this study are involving 92 people, namely members of the cooperative as respondents to assess the implementation of the promotion mix. As for the results of this research, the promotion mix that is considered important for members and has been carried out well by the commercial unit needs to be maintained. Other indicators are advertisements, strategic ad places, advertising messages, ad designs and price discounts. The results of the research on member participation as customers, member participation in the Commercial Unit is still low and when viewed from the number of purchasing frequencies.
Modernisasi Pelayanan Koperasi Dalam Upaya Meningkatkan Partisipasi Anggota Sebagai Pelanggan Masrukhin, Masrukhin; Maryam, Siti
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4751

Abstract

The modernization of services brings positive benefits to the Public Service Business Unit at KPRI Hanukarya through the utilization of the latest technology. The store unit can provide better service to customers, for example, by offering digital payment options or mobile applications for online purchases, which in turn enhances the shopping convenience. Member participation also contributes significantly to the success of the cooperative, as members act both as owners and customers. As owners of the cooperative, members are expected to support the organization's management, particularly in terms of cooperative capitalization. The purpose of this study is to understand member participation in services, the modernization of cooperative services, and the efforts that must be undertaken to increase member participation in the Public Service Business Unit at KPRI Hanukarya. This research uses a case study method with descriptive quantitative analysis. Based on the results of the study, it was found that member participation in the volume of service utilization in the cooperative has declined from 2019 to 2022. However, the frequency of service utilization at the Public Service Business Unit remains high, where members often shop at the store unit during work breaks. On average, the number of members visiting the Public Service Business Unit in one day reaches around 200 people. The service modernization implemented at the Public Service Business Unit of KPRI Hanukarya received a score of "958", which falls under the "Good" category. To increase member participation as customers through the modernization of cooperative services, KPRI Hanukarya needs to improve stock checks and provide a greater variety of products, ensuring that members continue to use the services offered by the cooperative.
Co-Authors Darliah, Nais Masrukhin Masrukhin