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All Journal Jurnal Manajemen Bisnis Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Effendi, Mohammad Irhas
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Economics, Econometrics & Finance

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PENGARUH NILAI FUNSIONAL DAN NILAI LINGKUNGAN TERHADAP MINAT PEMBELIAN ECO-FASHION DIMEDIASI OLEH SIKAP KONSUMEN Kumalasari, Heny; Effendi, Mohammad Irhas; Wisnalmawati, Wisnalmawati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 1 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.1.49-62

Abstract

ABSTRACTThe development of clothing fashion encourages long-term environmental protection. The aim of this research is to analyze buying interest in eco-fashion products. The variables used in this research are functional value and environmental value as independent variables, consumer attitudes as intervening variables and bell interest as the dependent variable. The method used is quantitative, hypothesis testing using SEM-PLS analysis. The sample used was 100 consumers. The research results show that functional value and environmental value have a significant effect on purchasing interest in eco-fashion products, and consumer attitudes as mediating variables. Consumer attitudes are the novelty of this research. Peelitianni contributed theoretically and practicallyFunctional value, environmental value, consumer attitudes, purchase intentionABSTRAKPerkembangan Fashion pakaian mendorong  perlidunganlingkungan dalam jangka Panjang. Tujuan menelitian ini yaitu untuk menganalisis minat  beli tentang produk eco- fashion. Variable yang digunakan dalam penelitian ini yaiu nilai fungsional dan nilai lingkungan sebagai variable independent, sikap konsumen sebagai variable intervening dan minat bel sebagai variable dependen. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 100.konsumen. hasil penelitian menunjukkan nilai fungsional dan nilai lingkungan berpengaruh signifikan terhadan minat pembelian produk eco-fashion, dan sikap konsumen sebakatvariabel mediasi. Sikap konsumen sebagai kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktis.Nilai fungsional, nilai lingkungan, sikap konsumen, Minat pembelian
The Influence of Entrepreneurial Ecosystem on Entrepreneurial Perceptions and Entrepreneurial Success Faizah, Niswatul; Effendi, Mohammad Irhas; Ghofar, Abdul
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.22065

Abstract

Research aims: This research aims to determine the impact of entrepreneurial ecosystems on entrepreneurial perceptions and entrepreneurial success.Design/Methodology/Approach: The sample in this research was 118 bamboo handicraft MSMEs (Micro, Small Medium Enterprise) in Sleman Regency Yogyakarta, selected using the cluster random sampling method with data data analysis using SEM-PLS.Research findings: The results of this study showed that entrepreneurial ecosystem variables such as market access, human resources, government regulations, and infrastructure had a significant positive impact on entrepreneurial success and entrepreneurial perceptions. However, education and training, as well as culture, do not Significantly influence.Theoretical Contribution/Originality: MSME performance is an important way to measure the success of MSMEs. A strong entrepreneurial ecosystem and positive perceptions of entrepreneurs are expected to improve MSME performance.Practitioners/Policy Implications: This research is expected to be a reference and consideration for SMEs and the government to strengthen entrepreneurial ecosystem factorso that it will have an impact on entrepreneurial perceptions and improve SME performance.Research Limitations/Implications: There are several limitations to this study that need to be considered for future research. First, the focus is only on certain industries, so caution is needed in generalizing the results to these industries. Second there were challenges in data collection due to unclear addresses and the closure of some MSMEs.
Co-Authors Abdul Ghofar Faizah, Niswatul Kumalasari, Heny Wisnalmawati Wisnalmawati