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All Journal Jurnal Kajian Ilmu Manajamen
Alqindi, Achmad Hanif
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Economics, Econometrics & Finance

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Pengaruh Price Discount, Bonus Pack, Instore Display, Brand Image Dan Keragaman Produk Batikterhadap Impluse Buying Pada Konsumen Batik UD. Al-Barokah Sumenep Alqindi, Achmad Hanif; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 2 (2023): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i2.20007

Abstract

UD. AL- Barokah Sumenep. As shopping center of batik at regency Sumenep that straightforward show batik product result it to consumer. Shopping cester batiks that standing early year 2015 advance expenditure startup concepts local society consumers, by treats various design and heterogeneous pattern beginning of traditional design (Madura), Msdura’s conjugate and java and modern batik.  To the effect research aims 1) to Menganalisis is influence price discount to impluse buying   on consumer batiks UD. Al Barokah Sumenep.  2. Menganalisis is influence pack's bonus to impluse buying   on consumer batiks UD. Al Barokah Sumenep.  3.             Menganalisis is influence instore is display   to impluse buying   on consumer batiks UD. Al Barokah Sumenep. 4. Menganalisis is influence brand is image  to impluse buying   on consumer batiks UD. Al Barokah Sumenep. 5 Menganalisis is product diversity influence to impluse buying   on consumer batiks UD. Al Barokah Sumenep.Approachings observational method quantitative, with SPSS For’s application purpose windows 25 population and sample as much 60 respondents with tech analisis bifilar linear regression data.  Result observationaling to point out that Price   discount, pack's bonus, instore is display, brand is image  and product diversity have influence that signifikan to impulse buying , on UD. Al Barokah Sumenep has to increase signifikan's influence
Co-Authors Nirma Kurriwati, Nirma