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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Nadia Ulva Febrianti
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Humanities Education

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Pengaruh Tiktok Shop terhadap Pedagang Pasar Tradisional di Pasar Tanjung dan Ambulu Kabupaten Jember Nadia Ulva Febrianti; Shalsa Aina Widi Zahrafani; Wafiatul Afifah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.571

Abstract

A traditional market is a place built and managed by the government or private sector in the form of stalls, booths or shops. Without realizing it, the market is also a place for social interaction, because the market is a place where bargaining takes place between sellers and buyers. However, along with the development of technology and science, the existence of the tiktok shop application has made activities in the market increasingly quiet, the income of market traders has decreased, and customers have switched to online shops because they are looking for goods at more reasonable prices with better quality. This research uses the lens of conflict theory presented by Ralf Dahrendorf. According to Dahrendorf, conflict theory is that every society at every point is subject to processes of change. The purpose of this study is to determine the impact of the presence and absence of tiktok shop for traditional market traders. This type of research uses qualitative research with a phenomenological approach. The results of this study show that there is indeed a gap between market traders due to the impact of the covid phenomenon and the emergence of the tiktok shop, the impact is still felt even though the tiktok shop has been closed, such as the impact of decreased income for market traders. Market traders in Ambulu and Tanjung hope that market conditions will soon recover to what they were before the tiktok shop.
Analisis Hubungan Tengkulak dan Petani dalam Kegiatan Jual Beli Padi di Desa Mayang, Kabupaten Jember Ananda Ines Putri Winanti; Nur Intan Mutiara; Nadia Ulva Febrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1052

Abstract

The relationship between farmers and middlemen is an attachment to improve the economy and social networks. More narrowly, this attachment also extends to the personal relationship between the two. It even triggers the emergence of concern and trust. However, in this case, attachment is divided into Strong Ties and Weak Ties. Strong ties can be seen from the relationship between middlemen and farmers which is formed because of complementary needs. Meanwhile, weak ties can be seen when the relationship between middlemen and farmers is not going well. This research uses the perspective of attachment theory proposed by Granovetter. According to Granovetter, in every economic action there is an element of social action that is (embedded) in the intrapersonal social network between individuals and other individuals. The aim of the research is to find out how embeddedness occurs in the relationship that exists between farmers and middlemen. This type of research is qualitative with a phenomenological approach. The research results show that the attachment of farmers and middlemen is based on two different things, namely trust and personal interests.
Co-Authors Ananda Ines Putri Winanti Nur Intan Mutiara Shalsa Aina Widi Zahrafani Wafiatul Afifah