Wafiatul Afifah
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Pengaruh Tiktok Shop terhadap Pedagang Pasar Tradisional di Pasar Tanjung dan Ambulu Kabupaten Jember Nadia Ulva Febrianti; Shalsa Aina Widi Zahrafani; Wafiatul Afifah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.571

Abstract

A traditional market is a place built and managed by the government or private sector in the form of stalls, booths or shops. Without realizing it, the market is also a place for social interaction, because the market is a place where bargaining takes place between sellers and buyers. However, along with the development of technology and science, the existence of the tiktok shop application has made activities in the market increasingly quiet, the income of market traders has decreased, and customers have switched to online shops because they are looking for goods at more reasonable prices with better quality. This research uses the lens of conflict theory presented by Ralf Dahrendorf. According to Dahrendorf, conflict theory is that every society at every point is subject to processes of change. The purpose of this study is to determine the impact of the presence and absence of tiktok shop for traditional market traders. This type of research uses qualitative research with a phenomenological approach. The results of this study show that there is indeed a gap between market traders due to the impact of the covid phenomenon and the emergence of the tiktok shop, the impact is still felt even though the tiktok shop has been closed, such as the impact of decreased income for market traders. Market traders in Ambulu and Tanjung hope that market conditions will soon recover to what they were before the tiktok shop.
Strategi Pengembangan UMKM dalam Meningkatkan Ekonomi Masyarakat Melalui Pokdarwis di Desa Kemiri, Kecamatan Panti, Kabupaten Jember Yunita Dwi Wulansari; Julia Shandra Afcarina; Shalsa Aina Widi Zahrafani; Wafiatul Afifah
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 4 (2024): Juli: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i4.133

Abstract

Eduwisata village is a form of development of a village that combines elements of tourism with education and learning. The establishment of eduwisata village aims to make people aware of the importance of culture and the environment. In addition, eduwisata village is used as a means of empowering the community's economy. In eduwisata village,there are communities that play a role in increasing the value of the production sector, UMKM, and the economy as well as the economic potential of the village itself. In the process of developing the eduwisata Village program, there is cooperation with various agencies such as local governments, educational institutions, local communities, and the private sector. This study uses the theory of Smelser and Swedberg (2005) suggests that economic sociology focuses more on sociological analysis of economic processes, such as the formation of prices (agreements) between actors with economic actors, the interaction between the economy and other institutions in society, and institutional dynamics and cultural parameters that become the foundation.