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All Journal Economic Reviews Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat
Ajeng Pradesti
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Peran Komunikasi Antar Pribadi Terhadap Orang Tua Dalam Pembentukan Karakter Anak Nur Fitriyani Hamzah; Mochammad Mirza; Ajeng Pradesti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.762

Abstract

The role of interpersonal communication can also occur in a family environment, involving communication relationships between children and parents. Children need interaction with others for their growth. Despite the importance of interpersonal communication to parents and children, many parents face the challenge of establishing effective communication with their children. Factors such as generational differences, good communication styles, and pressure from the environment can be obstacles in creating a healthy communication relationship between parents and children. In this study, interpersonal communication between parents and children on shaping the character of their children in Tangerang. Using qualitative research methods, this study explores communication interactions through observation and questioning deliberate participation, incorporating symbolic theory. The results of this study are that effective interpersonal communication can help parents understand the needs and feelings of their children. A parent who understands the needs and feelings of the child will be able to provide appropriate guidance and guidance to the child.
Komunikasi Antar Pribadi Terhadap Kinerja Karyawan Divisi Pemasaran PT Hamri Indonesia Hemalya Yunnisa; Mochammad Mirza; Ajeng Pradesti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2483

Abstract

A part or department within a company called the marketing division is responsible for managing all aspects related to the marketing of the company's products or services. The marketing division also plays a crucial role in the development of a company, so it must perform well. Ability to communicate effectively and well is crucial for smooth interactions and activities, especially in formal settings. Because of this, the purpose of this study is to understand the interpersonal communication relationships inside PT Hamri Indonesia's marketing division. Additionally, it looks into how much interpersonal communication might help staff members in PT Hamri Indonesia's marketing division work better. Furthermore, the study attempts to pinpoint obstacles that PT Hamri Indonesia's marketing division faces in relation to interpersonal communication. Primary data for this study came from observations and interviews, and data analysis in this study is qualitative. The sources of secondary data include definitions, theories, and a variety of literary works. The importance of encouraging effective interpersonal communication among persons is indicated by the conclusion reached from the impact of interpersonal communication on the performance of marketing division employees.
Analisis Stimulus-Organism-Response dalam Komunikasi Persuasif Pendamping Program Pengembangan Karakter Riska Lula Devi; Ukon Furkon Sukanda; Ajeng Pradesti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4895

Abstract

The involvement of orphaned beneficiaries in the character development program emphasizes the importance of a personal and persuasive approach to motivate active participation. This research uses the Stimulus-Organism-Response (S-O-R) theory to understand how persuasive message delivery influences the audience, focusing on the stimulus as a key element. With the right communication strategies, it is hoped that these beneficiaries will not only attend out of obligation but also because they understand the long-term benefits they will gain. A qualitative method with a case study approach is used to describe the importance of this program in developing the self-concept of the orphans. The research results show that the core finding, when linked to the S-O-R theory, is that the persuasive communication techniques used by the facilitators (stimulus) successfully motivated the orphans (organism) to participate more actively in the character development program, as seen in the increase in attendance and positive attitude changes (response). Communication barriers were also successfully overcome, enhancing the effectiveness of the techniques used. The techniques of association, integration, and itching device were effective in motivating the children, despite obstacles from both the facilitators and beneficiaries. Overall, the response to persuasive communication in 2024 showed improvement.
Gaya Komunikasi Pimpinan Gen Z di Hawa Modelling School: Studi Kasus dalam Meningkatkan Kinerja Karyawan Tahun 2024 Muhammad Satria Permana; Mochammad Mirza; Ajeng Pradesti
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i5.9565

Abstract

In a company, the communication style of a leader plays a crucial role, especially in addressing organizational problems such as a decline in employee performance. Using an inappropriate communication style may complicate the internal dynamics of the company and hinder efforts to resolve performance-related issues. The purpose of this study is to explore the communication style of a Generation Z leader in improving employee performance at Hawa Modelling School. This research employs a qualitative approach by collecting data through interviews, observations, and documentation. The findings indicate that the Gen Z leader at Hawa Modelling School adopts a two-way and open communication style to foster participative discussions and encourage employees to express suggestions and solutions regarding performance decline. A dynamic communication style is used to give appreciation and boost employee morale, while a structured style is applied when delivering instructions systematically to ensure focused and productive discussions. These four communication styles contribute to creating a comfortable work environment that supports improved employee performance.
Komunikasi Pemasaran dalam Meningkatkan Kunjungan Wisatawan: Studi Kasus Wisata Jasmineparkind Kab. Tangerang Kusumawardani, Frisca; Mochammad Mirza; Ajeng Pradesti
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.451

Abstract

Marketing communication is a means by which companies inform, persuade and increase consumers directly or indirectly about the products, brands or services they sell. The aim of this research was to determine the marketing communications carried out by Jasminepark in increasing tourist visits and the obstacles and supporters in increasing tourist visits. This research uses the IMC (Integrated Marketing Communication) theory with 5 elements, namely advertising, sales promotion, public relations, personal selling, and direct marketing. This research used a descriptive qualitative method by interviewing 5 informants, namely, Jasminepark marketing, Jasminepark Supervisor, and 3 visitors. Data collection techniques used in research are interviews, observation and documentation. The results of this research show that Jasminepark's marketing communications in increasing tourist visits use Integrated Marketing Communication (IMC). This increases the number of tourist visits to Jasmineparkind.
Fenomena Penggunaan Media Sosial Tiktok Sebagai Eksistensi Diri: Studi Fenomenologi pada Karyawan di PT. Bencuan Jaya Indonesia Tasya Azizah; Lina Wati; Ajeng Pradesti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4733

Abstract

The problem in this study is how to use Tiktok social media as a self-existence and the motive for its use by employees at PT. Bencuan Jaya Indonesia. The purpose is to understand how Tiktok social media is used as self-existence and to find out the reasons/motives for using Tiktok social media as self-existence for employees at PT. Bencuan Jaya Indonesia. The theory that is considered relevant in this study is the Theory of Phenomenology by Alfred Schutz's thought. The data collection method is in the form of in-depth interviews, observations, and documentation. The main informants consisted of 3 employees at PT. Bencuan Jaya Indonesia. The results of the study show that the use of Tiktok through the content it uploads as its existence on Tiktok social media, through the content it uploads can be a means of entertainment and information for its followers so that its existence can be known by the public. The main motive for use is to show talent/hobbies, fill free time as well as the motive to increase popularity and become an affiliate/content creator.
Co-Authors Hemalya Yunnisa Kusumawardani, Frisca Lina Wati Mochammad Mirza Muhammad Satria Permana Nur Fitriyani Hamzah Riska Lula Devi Tasya Azizah Ukon Furkon Sukanda