Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Rafael Danendra
Unknown Affiliation
Humanities Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Influencer Dalam Belanja Online Di Media Sosial TikTok Rafael Danendra; Kevin Kennedy; Allvine Christian; Marogunawan Marogunawan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.951

Abstract

This journal explains how much interest the general public has in shopping online, especially via TikTok. In this journal we also use a qualitative approach method. We use this approach because it has its own relevance in this journal. The choice of TikTok in this research is because TikTok is a social media with quite a large number of users in Indonesia. This is the benchmark for our research. How impactful are TikTok influencers in influencing the opinions of buyers and potential buyers, whether they will have an impact on purchasing power or not
Co-Authors Allvine Christian Kevin Kennedy Marogunawan Marogunawan