Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora

Peran Influencer Dalam Belanja Online Di Media Sosial TikTok

Rafael Danendra (Unknown)
Kevin Kennedy (Unknown)
Allvine Christian (Unknown)
Marogunawan Marogunawan (Unknown)



Article Info

Publish Date
18 Apr 2024

Abstract

This journal explains how much interest the general public has in shopping online, especially via TikTok. In this journal we also use a qualitative approach method. We use this approach because it has its own relevance in this journal. The choice of TikTok in this research is because TikTok is a social media with quite a large number of users in Indonesia. This is the benchmark for our research. How impactful are TikTok influencers in influencing the opinions of buyers and potential buyers, whether they will have an impact on purchasing power or not

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Journal Info

Abbrev

TUTURAN

Publisher

Subject

Humanities Education

Description

Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan ...