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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Rakhmat Saiful Ramadhani
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Humanities Computer Science & IT Education

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Penerapan City Branding Sebagai Promosi Eduwisata Kebun Kelor di Kelurahan Pulorejo Kota Mojokerto Shabdayagra Gilang Rahmadhani; Rakhmat Saiful Ramadhani; Ratnaningrum Z.D
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1248

Abstract

This study aims to identify and analyze the branding strategies implemented by Pokdarwis (Tourism Awareness Group) and KWT (Women Farmers Group) in promoting the Eduwisata Kebun Kelor in Pulorejo, Mojokerto City. The branding of Eduwisata Kebun Kelor is carried out through print media such as brochures that offer various educational tour packages, which teach tourists about moringa leaves and the process of making moringa-based products. The method used in this research is descriptive qualitative with data collection techniques through interviews, observations, and documentation. The results show that promotion is carried out through various means such as word of mouth, print media in the form of brochures, promotion through social media, although not yet fully optimal, and promotion from various local media covering Eduwisata Kebun Kelor. All these efforts have increased the visibility of Kebun Kelor. This study provides insights into the importance of branding strategies and community cooperation in promoting Eduwisata Kebun Kelor.
Etos Kerja “Semut” sebagai Simbol Maskot Indomaret Rudi Prasetiyo; Rakhmat Saiful Ramadhani; Fatihatul Lailiyah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1722

Abstract

This study analyzes the mascot "Si Domar" used by Indomaret company as a brand icon through a semiotic approach. The purpose of this research is to reveal the meaning contained in Si Domar as a company icon. This study uses a qualitative descriptive research method. This mascot not only serves as an eye-catching visual element, but also as a communication tool that reflects the company's identity and values to consumers. Charles Sanders Peirce's semiotic analysis was used to decipher the signs contained in the visual representation of Si Domar, including visual aspects such as color, shape, and expression, as well as the messages conveyed through these symbols.The results of the study show that Si Domar plays an important role in building a positive image of Indomaret in the eyes of the public. This mascot successfully blends elements of local culture and modernization, creating a divisible symbol. The conclusion of this study confirms that a deep understanding of semiotics is essential in the development of effective visual communication strategies to strengthen brand identity. Thus, Si Domar is not only a visual icon, but also a representation of Indomaret's deep values and identity.
Co-Authors Fatihatul Lailiyah Ratnaningrum Z.D Rudi Prasetiyo Shabdayagra Gilang Rahmadhani