Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Penelitian Sistem Informasi
Mareta Nurul Fitri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Realisasi Anggaran Biaya Dan Pendapatan Pada Toko Bintang Jaya Rental Saridawati Saridawati; Puji Astuti; Deti Pratiwi; Mareta Nurul Fitri; Delia Alayda; Nanda Jussi
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1869

Abstract

This research aims to determine the analysis of cost and revenue budget realization at Bintang Jaya Rental store. This study employs a quantitative descriptive method. Data collection is conducted through surveys and statistical data analysis to provide an overview or description of the researched object. Budget analysis of expenditure and revenue is the focal point in achieving company success. The research utilizes expenditure effectiveness and efficiency ratios and employs profitability ratio analysis, namely net profit margin ratio. The results and findings of the research indicate that the effectiveness analysis of Bintang Jaya Rental store revenue budget from January to April shows 126.89% (Highly Effective), and the revenue projection for April is 124.79% (Highly Effective). Revenue increases occur during holiday seasons and peak travel periods, leading to a significant increase in car rental demand. The efficiency analysis of cost budget in January and April shows similar results above 90%. Costs are primarily attributed to maintenance, fuel, and driver expenses. Profitability analysis indicates a profit-to-expenditure ratio of 53.84% in January. In April, the average profit level is 50%, influenced by external factors.
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Minat Beli Produk Subeng Klasik Mareta Nurul Fitri; Siti Mabrur Rachmah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2610

Abstract

The purpose of this study is to analyze the influence of digital marketing on consumer interest in buying " Subeng Klasik". " Subeng Klasik " is one type of traditional Indonesian jewelry, especially earrings (giwang) which are commonly used in Javanese, Balinese, and several other regions. This study is a descriptive quantitative study with a multiple linear regression analysis method. Respondents in this study were Instagram users who knew the Subeng Klasik product, totaling 100 respondents. Based on the results of data analysis, the results of this study are as follows; (1) Digital Marketing partially has a positive and significant effect on Purchase Interest of Subeng Klasik products; (2) Brand Awareness partially has a positive and significant effect on Purchase Interest of Subeng Klasik products. The coefficient value of Brand Awareness is greater than Digital Marketing, which indicates that Brand Awareness has a relatively greater influence on Purchase Interest than Digital Marketing; (3) Digital Marketing and Brand Awareness simultaneously or together have a positive and significant effect on Purchase Interest of Subeng Klasik products.
Co-Authors Delia Alayda Deti Pratiwi Nanda Jussi Puji Astuti Saridawati Saridawati Siti Mabrur Rachmah