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All Journal Communicology: Jurnal Ilmu Komunikasi Jurnal Embistek (Ekonomi, Manajemen Bisnis, Syariah dan Teknologi)
Kusharsanto, Adhika Prasetya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The The Relationship between the Media Agenda and the Public Agenda on the Electability of Presidential Candidates Gama, Betty; Kusharsanto, Adhika Prasetya; Kusumawati, Henny Sri; Widodo, Yoto
Communicology: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 1 Juli 2024
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.032.02

Abstract

Facing the 2024 election, two big figures have emerged who have been nominated as Indonesian presidential candidates for the 202-2029 period, namely Anies Bawesdan from the Nasdem Party and Ganjar Pranowo from PDIP. These two figures then became targets of the media by sharing information and activities carried out. Every report in the mass media is essentially a construction of events by the mass media based on the reality that occurred. The ability to construct this discourse will have a major influence on the opinions, decision making and political attitudes of readers. By understanding the work of media reality construction, people will be wise and appropriate in utilizing any information from the mass media. Solopos.com's media agenda setting regarding the two presidential candidates Anies Bawesdan and Ganjar Pranowo certainly greatly influences the level of electability of readers, especially among FISH Univet Bantara students who were respondents to this research. This research aims to determine the influence of the Solopos.com media agenda setting on the electability level of students in the candidacy of Anies Bawesdan and Ganjar Pranowo in the 2024 election and to analyze the influence of the public agenda on the electability level of students in the candidacy of Anies Bawesdan and Ganjar Pranowo in the 2024 election. The method used is a quantitative research approach. Data collection techniques use questionnaires, observation, documentation. Data is measured using a Linkert scale with a range of 5 options. Statistical analysis uses multiple linear regression analysis techniques. The respondents of this research are students of the Communication Science Study Program, Even Semester, Academic Year 2022-2023. The research results show that there is a relationship between the Solopos.com media agenda and the public agenda regarding the electability of presidential candidates. The political situation leading up to the 2024 election is an important moment for the Solopos.com media which is directly or indirectly participating in branding candidates Anies Bawesdan and Ganjar Pranowo as presidential candidates.
TINGKAT POPULARITAS (BRAND AWARENESS) DAN KESUKAAN TERHADAP GROUP BAND DEWA 19 MENURUT GENERASI-Z (GEN-Z) DI KAWASAN SOLO RAYA Kusharsanto, Adhika Prasetya
Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi Vol. 3 No. 1 (2024): Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/embistek.v3i1.84

Abstract

Musik adalah salah satu Budaya Pop yang menjanjikan dari sisi bisnis dan ekonomi. Kehebatan produk musik juga dapat diukur dari kesuksesan komersial. Salah satunya adalah Grup Band Dewa 19. Kesuksesan Band asal Surabaya yang sudah berkarier sejak tahun 1992 menembus batas zaman dan generasi. Dewa 19 pun hingga saat ini (Tahun 2024) masih aktif mengadakan konser di berbagai panggung dengan rentang penonton Generasi X, Generasi Y (Milenial), dan Generasi Z (Gen-Z). Untuk menguji tingkat popularitas Band Dewa 19 di mata Gen-Z dilakukan penelitian kepada Para Siswa SMA dan SMK di beberapa lokasi di Solo Raya. Responden dalam penelitian ini berjumlah 45 orang, dan menggunakan metode Wawancara dengan beberapa pertanyaan sederhana. Hasilnya, 37 Responden (82%) menyatakan mengenal dan menyukai Dewa 19, bahkan bisa menyebutkan dan menyanyikan lagu-lagu Dewa 19, dan sebanyak 8 (delapan) atau 18% orang menyatakan tidak mengenal dan tidak menyukai Band Dewa 19. Hal ini menunjukkan bahwa tingkat Popularitas dan Kesukaan Gen-Z di Solo Raya terhadap Dewa 19 adalah sebesar 82%. Di mana hal ini berarti Dewa 19 sangat dikenal dan disukai Generasi Z di Solo Raya.
Co-Authors Betty Gama Kusumawati, Henny Sri Yoto Widodo