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All Journal Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Tuturlogi: Journal of Southeast Asian Communication
Kasim, Azahar
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Influencer Credibility And Instagram Users' Purchase Interest Prabowo, Ayudita Farrahsasti Kusuma Putri; Kriyantono, Rachmat; Kasim, Azahar
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 1 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.01.4

Abstract

This research aims to determine the level of relationship between beauty influencer Tasya Farasya’s credibility, as well as its three indicators: trustworthiness, expertiseness, and attractiveness, with her follower’s purchase interest on the Instagram social media account @tasyafarasya for Somethinc’s skincare products. The population in this study is 6.3 million followers of the @tasyafarasya account, from which a sample of 135 respondents was then taken using slovin formula. The data in this research was obtained through a survey method by distributing questionnaires via Google Form, then the data was analyzed using the Pearson’s Correlation Product Moment test. The research results show that there is a significant and strong level of the correlation between Beauty Influencer Tasya Farasya’s credibility and her follower’s purchase interest on the Instagram account @tasyafarasya for Somethinc skincare products, which is proven by the Sig. value is 0,000 (p < 0,05) and the correlation coefficient is 0,73 (0,60 – 0,79: Strong correlation; high). This research contributes to proving that the use of influencers is a significant strategy in marketing products in digital media, as is true in conventional media
AGENDA SETTING IN GENERAL ELECTION BROADCASTS DURING THE CAMPAIGN PERIOD ON METRO TV AND TV ONE Shabana, Amin; Sinaga, Astriana Baiti; Kasim, Azahar
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.135-150

Abstract

This study aims to examine the agenda-setting of election broadcast content on Metro TV and TV One during November 28, 2023, to February 10, 2024. It also seeks to identify differences in election coverage between the two television stations. Using a qualitative approach, the study analyzes election news aired during the campaign stage, focusing on variations in the political narratives presented. The findings reveal distinct agenda-setting and framing approaches between the two outlets. Metro TV frequently highlights the Anies Baswedan ticket, often portraying it positively compared to the other two presidential and vice-presidential candidates. In contrast, TV One adopts a more neutral stance, offering coverage that avoids overt bias while addressing violations related to the 2024 election. These findings contribute to the development of agenda-setting theory and have practical implications for both media and political discourse.
Perilaku Komunikasi Dosen dan Mahasiswa UB dan UUM dalam Mencari Informasi Sebelum dan Selama Pandemi Covid-19 Kriyantono, Rachmat; Safitri, Reza; Avicenna, Fitria; Kasim, Azahar; Sari, Rohmania Chandra; Susanto, Amin Heri; Said, Moch Fauzie; Saleh, Ahmad Muwafik; Airlangga, Muhammad Hafidz Daros
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.10946

Abstract

Penyebaran covid-19 menyebabkan krisis global yang mengancam berbagai aspek, tidak terlepas sistem pendidikan. Perubahan perilaku mencari informasi ilmiah oleh dosen dan mahasiswa terkait pembelajaran menjadi referensi online. Oleh karena itu, tujuan penelitian ini untuk mengetahui apakah situs perpustakaan universitas menjadi sumber utama yang dipilih oleh dosen dan mahasiswa dalam mencari informasi ilmiah sebelum dan selama pandemi, seberapa puaskah dosen dan mahasiswa dalam menggunakan informasi yang ditawarkan melalui website perpustakaan universitas dan bagaimana cara dosen dan mahasiswa berbagi informasi yang diperoleh dari website. Penelitian dilakukan dengan survei online menggunakan kuesioner dengan pemilihan responden melalui convenience sampling. Hasil penelitian menunjukkan komunikasi melalui online memegang peran vital dalam proses pembelajaran. Website menjadi sumber utama pencarian informasi ilmiah karena sebagai platform internet mampu mengadopsi jenis komunikasi massa dan komunikasi personal. Kemampuan adopsi ini yang menjadi faktor kemudahan bagi pengguna dalam keterbatasan interaksi sosial akibat pandemi. Penelitian memiliki keterbatasan dalam hal generalisasi yang tidak seimbang karena jumlah responden yang berbeda jauh. Selain itu, untuk penelitian lebih lanjut di waktu yang akan dating, perlu dilakukan penelitian uji korelasional atau uji pengaruh pada data-data yang telah ditemukan. Penelitian kualitatif juga dapat dilakukan untuk memverivikasi motif-motif para informan.
Co-Authors Airlangga, Muhammad Hafidz Daros Astriana Baiti Sinaga Avicenna, Fitria Prabowo, Ayudita Farrahsasti Kusuma Putri Rachmat Kriyantono Reza Safitri Said, Moch Fauzie Saleh, Ahmad Muwafik Sari, Rohmania Chandra Shabana, Amin Susanto, Amin Heri