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All Journal Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Tuturlogi: Journal of Southeast Asian Communication Dikdimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Kasim, Azahar
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Influencer Credibility And Instagram Users' Purchase Interest Prabowo, Ayudita Farrahsasti Kusuma Putri; Kriyantono, Rachmat; Kasim, Azahar
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 1 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.01.4

Abstract

This research aims to determine the level of relationship between beauty influencer Tasya Farasya’s credibility, as well as its three indicators: trustworthiness, expertiseness, and attractiveness, with her follower’s purchase interest on the Instagram social media account @tasyafarasya for Somethinc’s skincare products. The population in this study is 6.3 million followers of the @tasyafarasya account, from which a sample of 135 respondents was then taken using slovin formula. The data in this research was obtained through a survey method by distributing questionnaires via Google Form, then the data was analyzed using the Pearson’s Correlation Product Moment test. The research results show that there is a significant and strong level of the correlation between Beauty Influencer Tasya Farasya’s credibility and her follower’s purchase interest on the Instagram account @tasyafarasya for Somethinc skincare products, which is proven by the Sig. value is 0,000 (p < 0,05) and the correlation coefficient is 0,73 (0,60 – 0,79: Strong correlation; high). This research contributes to proving that the use of influencers is a significant strategy in marketing products in digital media, as is true in conventional media
AGENDA SETTING IN GENERAL ELECTION BROADCASTS DURING THE CAMPAIGN PERIOD ON METRO TV AND TV ONE Shabana, Amin; Sinaga, Astriana Baiti; Kasim, Azahar
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.135-150

Abstract

This study aims to examine the agenda-setting of election broadcast content on Metro TV and TV One during November 28, 2023, to February 10, 2024. It also seeks to identify differences in election coverage between the two television stations. Using a qualitative approach, the study analyzes election news aired during the campaign stage, focusing on variations in the political narratives presented. The findings reveal distinct agenda-setting and framing approaches between the two outlets. Metro TV frequently highlights the Anies Baswedan ticket, often portraying it positively compared to the other two presidential and vice-presidential candidates. In contrast, TV One adopts a more neutral stance, offering coverage that avoids overt bias while addressing violations related to the 2024 election. These findings contribute to the development of agenda-setting theory and have practical implications for both media and political discourse.
Portrait of Children's Media Literacy in Border Areas Gushevinalti, Gushevinalti; Kasim, Azahar
JENTIK : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 3 No. 1 (2024): Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jentik.v3i1.268

Abstract

This research aims to explore the digital literacy activities of students in border areas in Bengkulu. This research will be conducted in elementary schools in two border areas in the city of Bengkulu, namely State Elementary School 13 Babatan Seluma Regency and State Elementary School 54 Tanjung Sakti in Central Bengkulu Regency. Meanwhile, the respondents and informants of this study were elementary school students in grades 5 and 6. The selection of the research site was considered because the school's location was far from the city centre of Bengkulu and was on the outskirts of the border area. The research phase carried out is the identification of media impact problems among elementary school children (especially in schools that are the object of research), a Survey of consumption patterns, media access, media habits, and media utilization among elementary school children (at school and home); The literature review covers aspects of the elementary school curriculum and alternative development, and a literature study of the principles of media literacy applied to learning at the elementary school level. The results also showed that the questionnaire of this study was divided into five parts, namely introduction, self-identity, media behaviour, children's activities on social media and closing. Data captured in the answers of students or respondents illustrates that media activities, both audio-visual and digital, are very high in access. This is supported by their many opportunities for access to both media. In addition, parental supervision tends to be weak in controlling children's media behaviour.
Perilaku Komunikasi Dosen dan Mahasiswa UB dan UUM dalam Mencari Informasi Sebelum dan Selama Pandemi Covid-19 Kriyantono, Rachmat; Safitri, Reza; Avicenna, Fitria; Kasim, Azahar; Sari, Rohmania Chandra; Susanto, Amin Heri; Said, Moch Fauzie; Saleh, Ahmad Muwafik; Airlangga, Muhammad Hafidz Daros
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.10946

Abstract

Penyebaran covid-19 menyebabkan krisis global yang mengancam berbagai aspek, tidak terlepas sistem pendidikan. Perubahan perilaku mencari informasi ilmiah oleh dosen dan mahasiswa terkait pembelajaran menjadi referensi online. Oleh karena itu, tujuan penelitian ini untuk mengetahui apakah situs perpustakaan universitas menjadi sumber utama yang dipilih oleh dosen dan mahasiswa dalam mencari informasi ilmiah sebelum dan selama pandemi, seberapa puaskah dosen dan mahasiswa dalam menggunakan informasi yang ditawarkan melalui website perpustakaan universitas dan bagaimana cara dosen dan mahasiswa berbagi informasi yang diperoleh dari website. Penelitian dilakukan dengan survei online menggunakan kuesioner dengan pemilihan responden melalui convenience sampling. Hasil penelitian menunjukkan komunikasi melalui online memegang peran vital dalam proses pembelajaran. Website menjadi sumber utama pencarian informasi ilmiah karena sebagai platform internet mampu mengadopsi jenis komunikasi massa dan komunikasi personal. Kemampuan adopsi ini yang menjadi faktor kemudahan bagi pengguna dalam keterbatasan interaksi sosial akibat pandemi. Penelitian memiliki keterbatasan dalam hal generalisasi yang tidak seimbang karena jumlah responden yang berbeda jauh. Selain itu, untuk penelitian lebih lanjut di waktu yang akan dating, perlu dilakukan penelitian uji korelasional atau uji pengaruh pada data-data yang telah ditemukan. Penelitian kualitatif juga dapat dilakukan untuk memverivikasi motif-motif para informan.
Digital Literacy Movement Through Empowering Elderly Groups in Interacting on Digital Platforms in Bengkulu City Gushevinalti, Gushevinalti; Firmansyah, Mas Agus; Kasim, Azahar
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 2 NO 3 DECEMBER 2023
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v2i3.215

Abstract

In the increasingly advanced information technology era, digital literacy has become an important skill to face the challenges and opportunities offered by digital platforms. However, elderly people often face difficulties in developing these skills. Therefore, this service was carried out to explain and analyze the digital literacy movement involving groups empowering elderly people to interact on digital platforms in Bengkulu City. The service method used is a participatory fun education method, including peer group training, namely providing material through small groups of 10 people with one facilitator and demonstrating directly with props, as well as a mentoring method facilitated by the service team in the form of a WhatsApp group by including all Elderly participants including facilitators for 1 month. The research results show that the digital literacy movement through empowering elderly groups in Bengkulu City has had a positive impact. Through proper training and support, seniors can improve their knowledge and skills using digital platforms. They are able to overcome obstacles such as technological incomprehension, fear and physical limitations that they may face. This service also reveals the importance of an inclusive and sustainable approach in empowering the elderly group in digital literacy. Support from government, community institutions, and families is critical in ensuring older adults have adequate access to necessary training and resources. Apart from that, it was also found that the existence of community and collaboration between elderly people can be an important factor in facilitating the exchange of knowledge and experience in using digital platforms.
Co-Authors Airlangga, Muhammad Hafidz Daros Astriana Baiti Sinaga Avicenna, Fitria Firmansyah, Mas Agus Gushevinalti, Gushevinalti Prabowo, Ayudita Farrahsasti Kusuma Putri Rachmat Kriyantono Reza Safitri Said, Moch Fauzie Saleh, Ahmad Muwafik Sari, Rohmania Chandra Shabana, Amin Susanto, Amin Heri