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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Fauzan Putra Gani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Fenomena Iklan Judi Online Pada Platform Digital Generasi Z Di Indonesia Khresna Adityo Fathor; Fauzan Putra Gani; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2629

Abstract

Advertising is a communication tool intended to promote goods and services. Advertising through digital platforms such as social media and internet users who are often called influencers is a new mechanism for marketing products and services. This new mechanism creates convenience in advertising, including illegal advertising such as online gambling advertisements. The research was conducted based on the increasing phenomenon of online gambling advertising on digital platforms which are often used by generation Z. The method used in this research was literature study and literature review. It is hoped that this research can explain in detail the phenomenon of online gambling advertising on generation Z digital platforms in Indonesia.  
Co-Authors Khresna Adityo Fathor Mohamad Zein Saleh