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All Journal Optimal: Jurnal Ekonomi dan Manajemen Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Khresna Adityo Fathor
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Fenomena Iklan Judi Online Pada Platform Digital Generasi Z Di Indonesia Khresna Adityo Fathor; Fauzan Putra Gani; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2629

Abstract

Advertising is a communication tool intended to promote goods and services. Advertising through digital platforms such as social media and internet users who are often called influencers is a new mechanism for marketing products and services. This new mechanism creates convenience in advertising, including illegal advertising such as online gambling advertisements. The research was conducted based on the increasing phenomenon of online gambling advertising on digital platforms which are often used by generation Z. The method used in this research was literature study and literature review. It is hoped that this research can explain in detail the phenomenon of online gambling advertising on generation Z digital platforms in Indonesia.  
Eksplorasi Budaya Organisasi dan Pengaruhnya Terhadap Kinerja Karyawan: Studi Kualitatif di Perusahaan Startup Albertus Aldo Nugroho; Sabina Siti Sholeha; Khresna Adityo Fathor
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3480

Abstract

This study aims to understand the influence of organizational culture on employee performance in startup companies. Using a qualitative approach and case study design, research was conducted in several startups in Indonesia to explore employee perceptions and experiences regarding the dynamics of organizational culture. The findings show that a culture that supports innovation, open communication, and collaboration can increase work motivation and productivity. However, fast-paced work rhythms and unstable environments often trigger stress that impacts work-life balance. For this reason, companies need to combine an innovative culture with welfare policies to maintain employee performance.
Co-Authors Albertus Aldo Nugroho Fauzan Putra Gani Mohamad Zein Saleh Sabina Siti Sholeha