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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Primagraha Law Review
Lestari, Jesica
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Service Quality, Product Diversity And Price Discounts On Consumers' Interest To Buy Lova Collection In Bengkulu City Lestari, Jesica; Ekowati , Sri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1272

Abstract

This study aims to determine the effect of service quality, product diversity and price discounts on buying interest of consumers at the Lova Collection in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumers of the Lova Collection in Bengkulu City, which is located on Jl. Lieutenant Suprapto, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 160 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test.The results of this study can be concluded that the variable Service quality has a positive effect on Consumer Purchase Interest, product diversity has a positive effect on Consumer Purchase Interest, Price Discounts have a positive effect on Consumer Purchase Interest, and Service Quality, Product Diversity and Price Discounts together have a significant effect on Consumer Buying Interest in the Lova Collection in Bengkulu City.
Reformulasi Pengelolaan Sistem Pangan Melalui Korporasi Petani Remaja di Indonesia Guna Mewujudkan Kemandirian Pangan Lestari, Jesica; Werdiningsih, Anggun; Indil’an, Baiq Aras Sakira; Ashari, Dimas Aditya; Pratama, Rizky Dian
Primagraha Law Review Vol. 2 No. 1 (2024): Maret
Publisher : Fakultas Hukum Universitas Primagraha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59605/9v964y64

Abstract

Indonesia is a country rich in natural resource potential with agrarian potential that relies on the agricultural sector. Indeed, the agricultural sector has a large role in the development and improvement of the Indonesian economy, this can be proven by data released by the Central Statistics Agency (BPS) throughout 2019-2020 which shows that 12.72% of Gross Domestic Product (GDP) is supported by the agricultural sector. However, the current reality shows that the lack of interest of the younger generation to become farmers makes a new problem for regeneration which has an impact on the decline in agricultural commodity yields. The writing of this scientific paper uses a juridical-normative approach method with a statutory approach, a comparative, conceptual, and analytical approach that aims to analyze the urgency of the concept of food system management through farmer corporations in realizing food independence in Indonesia. The purpose of this writing is to find out and analyze the social symptoms of the community, factors that influence the low interest of youth, as well as concrete efforts to improve the quality of human resources by applying the principles of SDGs. The recommendations given in the preparation of this scientific paper are: It is necessary to formulate regulations in positive law in Indonesia regarding farmer corporations through statutory products by taking into account the reach, The direction of regulation, as well as the content that will be formed comprehensively by taking into account philosophical, sociological, and juridical aspects.
Co-Authors Ashari, Dimas Aditya Ekowati , Sri Indil’an, Baiq Aras Sakira Pratama, Rizky Dian Werdiningsih, Anggun