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Roziana, Refsi
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Public Satisfaction Index for Public Services at the Air Nipis Sub-District Office, South Bengkulu Roziana, Refsi; Soleh, Ahmad; Nasution, Suswati
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1590

Abstract

One of the government agencies tasked with providing services to the community is Air Nipis Sub-District Office, South Bengkulu. Air Nipis Sub-District Office, South Bengkulu has the main task of carrying out services to the community and SubDistrict government affairs. The guidelines used to determine the quality of public services provided to the community by Air Nipis Sub-District Office, South Bengkulu refer to the preparation of the Community Satisfaction Index for public service delivery units which is guided by the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017. The aim of this research is to determine the Community Satisfaction Index with Public Services at Air Nipis Sub-District Office, South Bengkulu. The analytical method used is the Community Satisfaction Index of public service delivery units based on the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators in it, namely requirements, procedures, completion time, costs/tariffs, product specifications, types of services, implementing competence, implementing behavior, handling complaints, suggestions and input, facilities and infrastructure. From the analysis of Community Satisfaction Index on the quality of public services Air Nipis SubDistrict Office, South Bengkulu, a value of 76.05 was obtained B in service quality with good criteria because it was in the value interval, namely 62.51-81.25.
Strategi Pemasaran UMKM Roti Al Batsit Kota Bengkulu Susena, Karona Cahya; Herlika, Eren herlika; Roziana, Refsi; Efendi, Fithria Habib
Jurnal Kewirausahaan & Inovasi Vol. 2 No. 1 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v2i1.151

Abstract

Roti Al Batsit MSME is a small business engaged in the food industry located in Bengkulu City. As one of the MSMEs, the challenge that must be faced is how to increase product sales and introduce the Roti Al Batsit brand to the public. Therefore, a community service programme entitled " Marketing Strategy for UMKM Bread Al Batsit Bengkulu City " was conducted to assist business managers in designing marketing strategies that suit the characteristics of their business. This programme aims to increase product sales and introduce the Roti Al Batsit brand to the community.The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for Roti Al Batsit, using social media as a means of promotion, developing a distribution network. Brand identity was created to introduce the Roti Al Batsit brand more clearly and present in the market, while the use of social media was carried out so that consumers easily recognise and remember the Roti Al Batsit brand and give a positive image to the brand. The development of a distribution network is carried out to expand market share and expand the reach of products to consumers. From the evaluation results, the community service programme with the title " Marketing Strategy for UMKM Bread Al Batsit Bengkulu City " succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasingawareness of the Roti Al Batsit brand in the community. In addition, the programme also helps MSMEs to expand their distribution network and optimise the use of social media as a promotional tool. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.  
Co-Authors Ahmad Soleh Efendi, Fithria Habib Herlika, Eren herlika Karona Cahya Susena, Karona Cahya Nasution, Suswati