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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Nasution, Suswati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN USAHA TAHU TEGUH PRIBADI DI BENGKULU TENGAH Monique, Eska Prima; Nasution, Suswati
JURNAL EKOMBIS REVIEW Vol 7 No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.805 KB)

Abstract

Small and medium enterprises (SMEs) which are now better known as micro and small enterprises play an important role in the growth of the Indonesian economy. The company carries out a SWOT analysis (Strength, Weakness, Oppurtunity, and Threat) in determining marketing strategies. The respondents in this study are tofu producers, suppliers, consumers, governments, competitors and marketing institutions of Tahu Teguh Pribadi. Where this analysis consists of 2 analysis variables, namely an analysis of internal factors consisting of strengths and weaknesses, and external analysis consisting of opportunities and threats. The IFAS (Internal Factor Analysis Summary) matrix shows that the strength and weakness factors have a total score of 3.01. The EFAS (External Factor Analysis Strategy) matrix shows that opportunity and threat factors have a total value of 3.16. Based on the Cartesian diagram shows that Usaha Tahu Teguh Pribadi is in the Growth quadrant where the quadrant is a very favorable situation. S-O strategy (Strenght-Opportunity) then obtained the factor that must be maintained to be able to take the opportunities that are: Improving product quality by utilizing technological developments to maintain consumer trust and forming associations / unions of business entrepreneurs to maintain bargaining positions against suppliers. The W-O strategy (Weakness-Opportunity) obtained results, namely: Increasing sales volume through product diversification by utilizing culinary policies and improving the quality of human resources through programs from the government. S-T strategy (Great Strenght) shows results: Improving quality and maintaining product continuity with good production management to improve competitiveness. And can improve marketing efficiency by establishing W-T (Weakness-Threat) Strategy partnership relationship, namely: Use simple SOPsfor effectiveness and efficiency. As well as increasing capital and promotion networks through product packaging and increasing human resources
Sosioalisasi Pelayanan Prima Kepada Laundry Cahaya Terang Nirmalawati, Nirmalawati; Monique Ds, Eska Prima; Febriansa, M Rahman; Yudi, Yudi; Nasution, Suswati
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6397

Abstract

This study explores the implementation of strategies for providing excellent customer service at "Cahaya Terang" laundry. Through literature review, case studies, and interviews with business owners and managers, the research identifies key practices for enhancing customer experience in laundry services. Results highlight the significance of employee training, efficient workflow management, quality control measures, and customer feedback mechanisms. The study underscores the importance of integrating these elements to cultivate a culture of customer-centricity and ensure sustained business success. Practical implications and recommendations for stakeholders, including business owners, employees, and customers, are also discussed.
Menumbuhkan Jiwa Kewirausahaan Untuk Meningkatkan Minat Dan Motivasi Siswa Smks 1 Pembangunan Kota Bengkulu Irwanto, Tito; Nasution, Suswati; Yanti, Rina Trisna; Rahmi, Fathur
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6689

Abstract

Entrepreneurship education at the secondary education level, especially at Vocational High Schools (SMK), has an important role in forming a generation that is able to face the challenges of the modern economy. This education not only prepares students with technical knowledge, but also explores the creative and innovative potential needed in the business world. Entrepreneurship education plays an important role in increasing entrepreneurial motivation and innovation in vocational school students. High motivation is considered the key to success in running a business, while innovation opens up opportunities to face business competition in a unique and effective way. This service was carried out at SMKS 1 for the development of the city of Bengkulu on Friday 7 June 2024. The implementation of this service activity was to carry out socialization about cultivating an entrepreneurial spirit to increase student interest and motivation, where during the socialization there was a question and answer discussion with the students of SMKS 1 for the Development of the city of Bengkulu. This socialization aims to foster an entrepreneurial spirit in students and increase the motivational interest of students at SMKS 1 for the development of Bengkulu City. It is very influential in improving the entrepreneurial spirit from an early age, and increasing relationships and network connections is necessary.
Cara Meningkatkan Keterampilan Dan Produktivitas Pekerja Pada Kebun Sayur Central Hidroponik Bengkulu Huda, Okta Nurul; Nasution, Suswati; Handayani, Sri; Hanila, Siti
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6781

Abstract

Agriculture plays an important role in the Indonesian economy, with vegetable plantations being key in meeting people's food needs. The city of Bengkulu, with its geographical potential and favorable climate, offers great opportunities to improve the skills and productivity of vegetable farmers. However, challenges such as limited access to modern technology, lack of technical knowledge, as well as climate change and market dynamics hinder the development of this sector. This research aims to explore strategies to improve the skills and productivity of vegetable farmers in Bengkulu City through education, training, introduction of the latest technology, and development of marketing networks. With a participatory approach involving local farmers, agricultural extension workers and agronomists, the proposed solutions are expected to be relevant and applicable. The research results show that improving skills, applying modern technology and good agricultural practices can significantly increase farmers' productivity and welfare. The implementation of this solution is expected to have a positive impact on the local economy and the sustainability of the agricultural sector in Bengkulu City.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada PT.Sumber Alfaria Trijaya Tbk(Alfamart) Bengkulu Syallaysyah, Jenny Dwi; Nasution, Suswati; Abi, Yudi Irawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6603

Abstract

This research aims to analyze the influence of brand image and product quality on consumer purchasing decisions at PT. Sumber Alfaria Trijaya Tbk (Alfamart) Bengkulu. The research method used was a quantitative method by distributing questionnaires to 51 respondents who were Alfamart customers in Bengkulu. Data were analyzed using multiple linear regression to find out how much influence brand image and product quality have on purchasing decisions. The research results show Y= 0.942+0.291X1 +0.452X2+e with an R square result of 0.487, this means that brand image and product quality have a 48.7% influence on purchasing decisions and the remaining 51.3% is determined by other factors. The significant values ​​obtained were 0.012 (X1) and 0.004 (X2), both of which were smaller than 0.05. X1, X2 simultaneously equal to 0.000 (smaller than 0.05) influence purchasing decisions.
Factors Affecting Taxpayer Compliance In Paying Motor Vehicle Tax (Pkb) At Samsat Bengkulu City Aprila, Izra Putri; Nasution, Suswati; Hidayah, Nenden Restu
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.620

Abstract

The type of research used in this research is explanatory research. The aim of this research is to determine the effect of taxpayer income on taxpayer compliance in paying motor vehicle tax (PKB) in the Bengkulu City Samsat. The results of the research show that there is an influence of income (X1) on taxpayer compliance (Y) based on the results of the tcount test for the awareness variable (X2) which is 2.455, the tcount value when compared with ttable of 1.653 and tcount>ttable (2.455>1.653) with significant level is 0.001<0.05 then Ho is rejected and Ha is accepted. There is an influence of awareness (X2) on taxpayer compliance (Y) based on the results The tcount test for the awareness variable (X2) is 2.589. If the tcount value is compared with ttable of 1.653 and tcount>ttable (2.589>1.653) with a significant level of 0.003<0.05 then Ha is rejected and Ho is accepted. There is an influence on service quality (X3 ) towards taxpayer compliance (Y) based on the results of the t-count test for the awareness variable (X2) is 3.763, the t-count value If compared with ttable of 1.653 and tcount>ttable (3.763>1.653) with a significance level of 0.002<0.05 then Ha is rejected and Ho is accepted. The Ftable result is 2.95 because Fcount>Ftable (7.894>2.65) then Ha is accepted and Ho is rejected, meaning that the variables income (X1), awareness (X2) and service quality (X3) have a significant effect simultaneously or simultaneously on taxpayer compliance ( Y) The termination coefficient value of Adjusted R Square R2= 0.780. This value means that the independent variables together contribute 78% in influencing the dependent variable with medium criteria.
The Influence Of Organisational Culture And Work Environment On Employee Performance Of The Housing, Settlement And Transportation Office In Seluma Regency Puspita, Rola; Susanti, Neri; Nasution, Suswati
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7381

Abstract

The aim of this research is to determine the influence of organizational culture and work environment on the performance of employees of the Housing, Settlement and Transportation Department in Seluma Regency. This type of research is a type of quantitative descriptive research. The data collection method in this research uses a questionnaire technique, with a sample of 62 respondents. The research results show that multiple linear regression Y = 22,385 + 0.134 X1 + 0.444 X2 + 3,290. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the organizational culture variable (X1) and the work environment, on employee performance at the Housing, Settlement and Transportation Service Office in Seluma Regency. The results show that the organizational culture test (XI) shows tcount 3.035 > ttable 1.669 and significance 0.004 < 0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that organizational culture has a positive and significant effect on employee performance (Y) at the Housing, Settlement and Transportation Service Office in Seluma Regency. This means the hypothesis is accepted. The results of the work environment test (X2) show tcount 7.123 > ttable 1.669 and significance 0.000 < 0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning the work environment (X2) has a positive and significant effect on employee performance (Y) in the Service Office Housing, Settlement Areas and Transportation in Seluma Regency. The result of the Fcount value with Ftable is that the Fcount value is greater than the Ftable value, namely 29,056 > 2.75, so it can be concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between organizational culture (XI) and the work environment (X2) on employee performance (Y) in the Office Department of Housing, Settlement Areas and Transportation in Seluma Regency.
Pengenalan Buku Kas Sebagai Upaya Pengaturan keuangan keluarga Kepada Para Ibu Rukun Tetangga 29 Kelurahan Sawah Lebar Kota Bengkulu Susena, Karona Cahya; Nasution, Suswati; Hidayah, Nenden Restu; Yustanti, Nirta Vera; Ariantara, Yudi
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.586 KB)

Abstract

Management of family finances is very important, considering the many problems that occur due to the lack of skills in managing family finances. What often happens is an imbalance between income and expenditure, the term is "big pegs than poles." As a result, it can lead to disputes between husband and wife which causes a loss of the husband's level of trust in his wife. The absence of bookkeeping results in uncontrolled spending, depleted for expenses that are not important and are not a priority scale. Likewise, the problems that occurred to women who were members of RT.29 arisan, Sawah Lebar Village, Bengkulu City, where most of the members were completely unfamiliar with financial bookkeeping. So that there is an imbalance between income and expenditure, unskilled in setting the priority scale of family finances, weaknesses in planning expenses, weaknesses in recording and managing family financial cashflows. This community service activity is proposed with a solution in the form of training in family financial management with simple bookkeeping, namely a cash book. This activity aims to provide skills to mothers in managing family finances. The expected target is the skills of mothers in terms of managing finances. The method used is training by giving lectures or explanations as well as training on financial management and family financial management exercises/practices with simple cash book equipment that has been prepared.
Upaya Menumbuhkan Jiwa Entrepreneur Pada Siswa Kelas X IPA3 SMAN 04 Kota Bengkulu yollandah, yollandah; nasution, suswati
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4774

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menggambarkan upaya yang dilakukan untuk menumbuhkan jiwa entrepreneur khususnya kelas X IPA ³ di SMA Negeri 04 kota Bengkulu. Entrepreneur merupakan keterampilan dan sikap yang penting untuk menghadapi tantangan di masa depan, khususnya dalam dunia bisnis dan kewirausahaan. Oleh karena itu pendidikan kewirausahaan pada jenjang pendidikan harus dirancang untuk mengembangkan sifat mandiri, kreatif dan pekerja keras. Untuk membenahi dan mempersiapkanya maka dilakukan sosialisasi atau penyuluhan tentang jiwa kewirausahaan. Hasil sosialisasi pengabdian menunjukkan adanya peningkatan yang signifikan terhadap tingkat pemahaman siswa tentang entrepreneur. Siswa telah merespon dan berminat untuk membuat usaha atau bisnis sambil menuntut ilmu ke jenjang yang lebih tinggi. Selain itu, siswa juga menunjukkan peningkatan dalam sikap pantang menyerah dan ketangguhan dalam menghadapi tantangan. Metode kegiatan ini adalah pendidikan, diskusi serta tanya jawab dan penyampaian materi. Hasil dari kegiatan ini diharapkan para pelajar dapat memperoleh ilmu pengetahuan tentang kewirausahaan dan keinginan untuk menjadi entrepreneur untuk masa yang akan datang. Kata Kunci: Jiwa Entrepreneur, Kewirausahaan, Pembelajaran
PENGENALAN MEREK PEMASARAN PADA USAHA KRIPIK PISANG IBU ARI (Studi kasus di Jln. Puyang Sakti Kota Manna ) Ameilia, Deva; Afriani, Sulisti; yanti, Rina Trisna; nasution, Suswati
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4878

Abstract

Brand recognition marketing is promoting a brand's product or service in a way that elevates the brand as a whole. This involves creating and maintaining brand-consumer relationships and marketing brand attributes traits that people develop when they describe a particular brand. In this guide, Brand or brands are able to create interactive communication with consumers. The stronger a brand, the stronger the interaction with consumers. In order to introduce a brand or brands to the public, including brands, especially the local Ibu Ari banana chip business, by way of popularizing the brand, one of which is a marketing communication strategy, which is a marketing activity that seeks to disseminate information, persuade, increase the target market so that the product is accepted.The implementation of marketing brand recognition is carried out in several steps, such as creating a brand identity for Ibu Ari's banana chip business and using social media. The brand identity was created to introduce the Ibu Ari banana chip brand more clearly and up to date in the market, while the use of social media was made so that consumers could easily recognize and remember the Ibu Ari brand and give a positive image to the brand.From the results of the evaluation, the community service program entitled "Marketing Brand Recognition in Ibu Ari's Banana Chips Business" succeeded in having a positive impact on the continuity of the business. Debfab thus implementing effective marketing brand recognition can be a solution for businesses in facing increasingly competitive competition.
Co-Authors Abi, Yudi Irawan Agung Wijaya, Agung Ahmad Soleh Aji Sudarsono Aldo, Muhammad Ameilia, Deva Andini, Puja Anugra, Bima Aprila, Izra Putri Aprilia, Dela Ariantara, Yudi Damarsiwi, Eska Prima Monique Daulay, M Yasser Iqbal Defa, Kikim Gumala Febriansa, M Rahman Ferdyansyah, Ferdyansyah Fira, Tiara Elma Fitriano , Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Septi Hanila, Siti Harwini, Dewi Hidayah, Nenden Restu Huda, Okta Nurul Juliana, Pinti Karona Cahya Susena, Karona Cahya Kresnawati Kresnawati Kresnawati, Kresnawati Liza Yulianti Magfiroh, Galih Mariani, Jezi MD , Eska Prima Melinda, Tri Febrina Merry Rullyanti, Merry Monique D S, Eska Prima Monique Ds, Eska Prima Neri Susanti Nia Indriasari, Nia Nirmalawati Nirmalawati Nirta Vera Yustanti Nopiyanti, Penti Nupsi, Nupsi Nurzam, Nurzam Pirdayanti, Mei Sela Praningrum, Praningrum Pratama, Meylan Pratidina Nasution, Siti Wardah Puji Rahayu Puspita, Anggri Puspita, Rola Putri, Lydia Gustina Rahmi, Fathur Ramadhani, Lusi Reskyana, Wita Fitria Rosandy, Muhammad Wahyu Roziana, Refsi Saputra, Ilham Aidil Siboro, Nadia Sauli Yanti Br. Situmorang, Bernando Sulisti Afriani, Sulisti Syahputra, Paldi Awan Syallaysyah, Jenny Dwi Tambunan, Denis Ryanto Tiananda, Prezi Tito Irwanto, Tito Ulva, Marya Wagini Wagini, Wagini Wulandari, Annisa Yantari, Nuri Yanti, Rina Trisna Yolanda, Dwi Yollandah, Yollandah Yudi Yudi Yulanda, Popi Yulianti, Oni Zoniarti, Zoniarti